Programmatic Sales Director

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/company/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. </strong></p> </div> </div> </div> </div></div><p>The Programmatic Sales Director is a senior sales leadership role responsible for driving programmatic revenue growth for The New York Times across the UK and EMEA markets. The role will build, manage, and deepen relationships with key media agencies, advertisers, and technology partners to maximize the value of NYT's premium inventory.</p> <p>Based in London, the Programmatic Sales Director will develop lead the programmatic sales strategy, leveraging first-party data, premium advertising formats, and market insights to deliver exceptional results for advertisers and sustainable revenue growth for the business.</p> <p><strong>Main responsibilities: </strong></p> <div class="has-nudge" data-nudge-id="748a3ab4-43ad-4e8b-b0ad-e2de5929fc46"> <ul> <li> <p>Grow premium programmatic revenue across programmatic guaranteed, private marketplaces (PMPs), and direct programmatic partnerships, positioning NYTs inventory as a must-buy for agencies and clients.</p> </li> <li> <p>Leverage data and insight to deliver privacy-safe, data-driven targeting solutions and custom audience strategies.</p> </li> <li> <p>Build and deepen agency relationships, acting as the main contact for programmatic buyers across major holding companies and ensuring NYT remains top of mind for premium, brand-safe campaigns.</p> </li> <li> <p>Provide leadership in strategic collaboration with agency partners, aligning on shared objectives, performance metrics, and long-term growth strategies that extend beyond transactional deals.</p> </li> <li> <p>Collaborate closely with the Programmatic Operations teams to ensure the successful delivery of the end-to-end sales processes, from briefing to managing deal creation, campaign setup, technical troubleshooting, and real-time optimizations.</p> </li> <li> <p>Serve as a market leader by representing the NYT at industry events, actively promoting the value of premium news environments and trusted, high-quality journalism.</p> </li> </ul> <p> </p> </div> <p><strong>Qualifications:</strong></p> <ul> <li> <p>Demonstrated expertise in programmatic advertising, spanning programmatic guaranteed, private marketplaces, and the open exchange, supported by strong knowledge of ad tech platforms (DSPs, SSPs, DMPs) and the wider digital media ecosystem.</p> </li> <li> <p>Proven commercial and sales leadership experience in programmatic advertising, with a track record of leading pitches, negotiating complex partnerships, and driving sustained revenue growth with major agency partners.</p> </li> <li> <p>Strong communication and presentation skills to convert our capabilities into clear, concise and compelling benefits for prospective customers</p> </li> <li> <p>Strong analytical and problem-solving abilities; skilled at translating data, macro trends, and campaign performance insights into actionable recommendations that fuel ongoing revenue growth.</p> </li> <li> <p>Excellent communicator and collaborator, thriving in fast-paced environm ... (truncated, view full listing at source)