Senior Manager, Earned Marketing Activation Lead, The Athletic (Temporary)

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/company/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. </strong></p> </div> </div> </div> </div></div><p data-pm-slice="1 1 []">As the Temp Senior Manager, Earned Marketing Activations for The New York Times' Athletic product, your primary responsibility will be to tell brand and product stories to potential users in compelling, relevant ways. <span class="hl-green-solid warn" data-highlight-id="cdf9a09559e9dbf8611cbd2b9444a5ce-0">You will</span> invite curious people to learn more about The Athletic and identify opportunities to extend marketing messaging across press, influencers and organic social alongside other marketing extensions including paid and owned media. Working at the intersection of editorial, product, marketing, partnerships, events and communications, <span class="hl-green-solid warn" data-highlight-id="6e8c0138a65c17c2b77843af87a52ce2-0">you will</span> collaborate with a variety of teams to grow awareness and affinity for The Athletic. <span class="hl-green-solid warn" data-highlight-id="92f959463409d1267640a4b5482a15fa-0">You will</span> also oversee our agency partners workflow, partner alongside our in-house creative team and manage always-on and campaign brainstorming with product and marketing teams.</p> <p><strong>This is a 6 month temporary position with the opportunity to extend depending on performance and evolving business needs. This is a hybrid role based in our New York City headquarters, <span class="hl-green-solid warn" data-highlight-id="8619bc197b1156a5b914d91fd0755d96-0">reporting to the Director</span>, Brand Earned Activation. You can typically expect to come into the office 3 days per week.</strong></p> <p><strong>Responsibilities:</strong></p> <ul> <li> <p>Develop below the line campaign strategies and consumer activation ideas for The Athletic product including briefing in and producing marketing activations for major sports moments and Athletic priorities. <span class="hl-green-solid warn" data-highlight-id="ecf63145b58e43a4833c4a06f5a9fa47-0">You will</span> be directly accountable for bringing in new activation ideas that <span class="hl-blue-solid replace_or_delete" data-highlight-id="e34c375703153d92f52e1c6882f5b4f6-0">drive</span> coverage from press outlets and external social channels, and <span class="hl-blue-solid replace_or_delete" data-highlight-id="c5bf99b6cf356d7f1109e0ac9f34ddf3-0">executing</span> them to launch.</p> </li> <li> <p>Determine cultural and consumer-facing moments and “hooks”, allowing us to reach new audiences in authentic ways.</p> </li> <li> <p>Create compelling comms strategies and develop press and social-worthy pitch ideas alongside the social and comms team.</p> </li> <li> <p>Maintain relationships with journalists and navigate spokespeople opportunities to ensure messaging and preparedness for our internal team.</p> </li> <li> <p>Collaborate with the media strategy team to build cohesive integrated plans across <span class="hl-blue-solid replace" data-highlight-id="eede00af98e9bdec3363fb7431d6d59a-0">paid, owned and earned</span> media.</p> </li> <li> ... (truncated, view full listing at source)