Senior Director, Marketing Technology (MarTech)

<p>The</p><p>Senior Director, Marketing Technology (MarTech) is responsible for building and operating ServiceNow’s global Marketing Technology ecosystem as a strategic growth platform—powering buying-group engagement, lifecycle orchestration, and AI-enabled marketing at scale.</p><p>This role owns the MarTech operating system: defining how platforms, data, workflows, and AI agents work together to enable consistent, compliant, and high-performing marketing execution across regions and teams. The Senior Director leads platform strategy, governance, and enablement while partnering closely with Digital Experience, Activation, Data &amp; Analytics, IT, and Integrated Marketing.</p><p>This is a senior leadership role requiring deep technical fluency, strong product thinking, and the ability to operate at the intersection of architecture, governance, and business outcomes</p><p><strong>Key Responsibilities</strong></p><p><strong>MarTech Strategy &amp; Architecture</strong></p><ul><li>Define and own the enterprise MarTech architecture, including marketing automation, CDP, identity, orchestration, analytics, and AI enablement layers.</li><li>Translate GTM and Buying Group strategy into system behavior: orchestration logic, data flows, decisioning rules, and activation patterns.</li><li>Maintain a multi-year MarTech roadmap aligned to business priorities, platform evolution, and AI capability maturity.</li></ul><p><strong>Platform Operations &amp; Enablement</strong></p><ul><li>Lead day-to-day operations of core MarTech platforms (e.g., automation, CDP, journey orchestration, CMS/CCMS integrations).</li><li>Establish operational rigor: intake models, SLAs, release management, platform health metrics, and incident management.</li><li>Build enablement programs that ensure marketers, pods, and partners can self-serve effectively within governed guardrails.</li></ul><p><strong>AI, Automation &amp; Agent Operations</strong></p><ul><li>Operationalize AI and agent-based workflows across marketing use cases (e.g., journey optimization, content generation, testing, targeting).</li><li>Define “human-in-the-loop” accountability for all AI systems to ensure quality, brand safety, and regulatory compliance.</li><li>Partner with Data, Engineering, and IT to scale agent orchestration responsibly across the MarTech stack.</li></ul><p><strong>Governance, Privacy &amp; Compliance</strong></p><ul><li>Own MarTech governance across data privacy, consent management, AI governance, and brand safety.</li><li>Ensure compliance with global regulations (GDPR, CCPA, emerging AI regulations) across all marketing platforms and workflows.</li><li>Establish clear standards for data usage, integrations, vendor access, and third-party activation.</li><li><strong>Cross-Functional Leadership &amp; Partnership</strong></li><li>Partner with Digital Experience and Activation leaders to ensure MarTech enables end-to-end journeys across owned and paid channels.</li><li>Collaborate with Data &amp; Analytics to ensure clean signal capture, identity resolution, measurement, and closed-loop optimization.</li><li>Act as the senior MarTech counterpart to IT/DT on architecture decisions, integrations, security, and scalability.</li></ul><p><strong>Key Outcomes &amp; Deliverables</strong></p><ul><li>A scalable, AI-enabled MarTech operating system aligned to Buying Groups and lifecycle engagement</li><li>Clear platform ownership, governance models, and decision rights across Marketing and IT</li><li>Improved speed-to-market for campaigns and journeys without sacrificing compliance or quality</li><li>Increased adoption and measurable value realization from MarTech investments</li><li>A future-ready foundation for agentic marketing and real-time orchestration</li></ul> <p><strong>Required Qualifications</strong></p><p><strong>Experience &amp; Expertise</strong></p><ul><li>12+ years of experience in MarTech, digital platforms, or marketing systems leadership</li><li>Proven ownership of ... (truncated, view full listing at source)