Product Marketing Manager

Product Marketing Manager ABOUT US - At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Singapore, and Japan. - We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do. - Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.  What you’ll do - Product Messaging and Launches. Develop crystal-clear, differentiated product messaging and positioning, from messaging architecture to web copy to release marketing-level details.  - GTM Content & Enablement. Develop our enablement playbooks and assets, including first call decks, email templates, customer story slides, ROI slides, and more. Partner closely with our GTM leadership to ensure they have what they need to succeed.  - Demos and Technical PMM. Develop a deep understanding of the functionality of our platform and product. Partner with our world-class product and engineering teams to build killer demos that inspire customers to learn more and buy.  - Marketing Generalist and X-Functional Leader. We are a small team with big goals. At this early stage, we will each flex and contribute across a variety of channels and activations - from digital advertising and keynote development to customer stories.  What you’ll bring - 5+ years of B2B marketing experience.  - Expertise in developing company and product positioning and messaging from scratch, including translating positioning and messaging into marketing artifacts and sales assets. Ideal candidates will also have experience translating key messages for various industries. - Passion for understanding enterprise customers, their needs, and the context in which they work. - Experience leading product launches and release marketing efforts, including the creation of both the external messaging and content, as well as, the internal sales-facing content and enablement. - Ideally, familiarity with building marketing demos, from scripting and storyboarding to overseeing production.  - Passion for helping Sales succeed by creating beautiful and differentiated assets for them, while also creating and delivering the enablement programs to help them leverage those assets.  - Expertise in building beautiful presentations using Google Slides and Keynote.  Sample projects: - Own the launch of our second product-to-market, including the pitch deck, sales assets and enablement, and more. - Partner with our product team to fine-tune our competitive insights and translate differentiation into easy-to-repeat USPs.  - Develop Sierra’s first release marketing newsletter, helping current customers understand our new features. OUR VALUES - Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work. - Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just ... (truncated, view full listing at source)