Sr Analyst, Digital Marketing

<p><strong>Key Responsibilities:</strong></p><ul><li>Design and implement AI-assisted analytics workflows to automate recurring reporting, anomaly detection, and insight generation&#xa0;</li><li>Evaluate, deploy, and scale AI tools across the analytics function to increase team efficiency and stakeholder self-service&#xa0;</li><li>Write complex SQL queries to extract, transform, and analyze data from web analytics platforms, CRM systems, and marketing automation tools&#xa0;</li><li>Develop predictive models and forecasts to&#xa0;anticipate&#xa0;marketing performance, traffic trends, and pipeline outcomes&#xa0;</li><li>Build and&#xa0;maintain&#xa0;interactive dashboards in Power BI that track website performance, marketing effectiveness, and lead generation metrics&#xa0;</li><li>Analyze large-scale website and marketing datasets to&#xa0;identify&#xa0;trends,&#xa0;optimize&#xa0;conversion funnels, and uncover opportunities across long B2B sales cycles&#xa0;</li><li>Partner with Marketing, Product, and Sales stakeholders to define KPIs,&#xa0;establish&#xa0;measurement frameworks, and deliver insights that drive decisions&#xa0;</li><li>Apply critical judgment to&#xa0;validate&#xa0;AI-generated insights before stakeholder delivery, ensuring accuracy and business&#xa0;relevance.e&#xa0;</li><li>Collaborate with data engineering teams to improve data pipelines, tracking implementations, and reporting infrastructure.&#xa0;</li></ul><p>&#xa0;</p><p>&#xa0;</p> <ul><li>Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry</li><li>Minimum 5+ years of experience in digital analytics, marketing analytics, or business intelligence&#xa0;</li><li>Demonstrated ability to&#xa0;leverage&#xa0;AI tools (e.g., Claude, ChatGPT, Copilot) for data analysis, automation, and workflow optimization—including effective prompting, building automated workflows, and evaluating AI solutions at scale&#xa0;</li><li>Advanced SQL&#xa0;proficiency&#xa0;with experience querying large, complex datasets across multiple sources&#xa0;</li><li>Strong&#xa0;expertise&#xa0;in Power BI (or Tableau/Looker), including data modeling and executive-ready visualizations&#xa0;</li><li>Solid understanding of attribution methodologies (MTA, MMM) with ability to interpret model outputs, challenge assumptions, and communicate implications&#xa0;</li><li>Experience with predictive analytics and forecasting techniques to model future performance and inform strategic planning&#xa0;</li><li>Hands-on experience with B2B marketing analytics, including long sales cycles, account-based measurement, and enterprise lead generation&#xa0;</li><li>Experience with web analytics platforms (Adobe Analytics, Google Analytics) and understanding of website data structures and tracking implementations&#xa0;</li><li>Excellent communication skills with the ability to translate technical findings for non-technical audiences.</li></ul><p><strong>Preferred:</strong>&#xa0;</p><ul><li>Experience building or contributing to marketing attribution models&#xa0;</li><li>Familiarity with Python or R for statistical analysis and automation&#xa0;</li><li>Knowledge of CRM platforms (Salesforce) and marketing automation systems (Marketo, Eloqua)&#xa0;</li><li>Background in enterprise SaaS or technology industry&#xa0;</li></ul> <p><strong>Work Personas</strong></p><p>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. <a href="https://www.servicenow.com/content/dam/servicenow-assets/public/en-us/doc-type/other-document/careers/new-world-of-work-personas.pdf"><u>Learn more here</u></a>. To determ ... (truncated, view full listing at source)