Director, Channel Strategy

The Opportunity Adobe’s Digital Media Enterprise is one of the fastest-growing business, enabling millions of individuals, teams, and enterprises to digitize workflows and reimagine productivity. Channel partners are critical to scaling this impact, unlocking new routes to market, and ensuring customers receive maximum value from our solutions. We are seeking a Director of Channel Strategy to develop and drive the next generation of strategic channel plans for DMe globally. Within our DMe Strategy & Operations Organization, this leader will develop Adobe’s go-to-market partner vision. They will align it with enterprise priorities and ensure the channel ecosystem achieves balanced growth, customer reach, and partner profitability. What You’ll Do Design Strategic Channel Plans Develop multi-year channel strategies tailored to DMe priorities, ensuring alignment with Adobe’s broader Digital Media strategy. Segment markets and partners to build differentiated coverage models, balancing global scale with local execution. Translate market trends, competitive insights, and partner feedback into actionable critical initiatives. Enable Growth Through Partners Define partner motions across acquisition, upsell, cross-sell, and retention for enterprise and mid-market segments. Identify new partner types and routes-to-market (e.g., marketplaces, digital-first, co-sell with hyperscale). Drive initiatives that improve partner value proposition and elevate Adobe’s position as a vendor of choice. Operationalize Strategy Partner with Channel Sales, Partner Programs, Finance, and Marketing to ensure strategy translates into executable plans, incentives, and enablement. Develop and coordinate frameworks for partner investment, coverage optimization, and prioritization. Establish benchmarks and dashboards to measure channel performance, program efficiency, and strategic value. Collaborate & Influence Serve as the strategic thought partner to senior leadership across DMe and Global GTM. Build alignment across cross-functional teams and geographies to ensure consistent partner engagement and execution. Act as an advocate for partners inside Adobe, ensuring their needs are reflected in product, program, and GTM decisions. What You’ll Bring 12+ years of experience in channel strategy, partner programs, or go-to-market planning, ideally in SaaS, productivity software, or enterprise solutions. Proven ability to develop and complete strategic channel plans that drive measurable business growth. Strong understanding of enterprise partner ecosystems (VAR, SI, ISV, MSP, Distribution, Marketplaces). Expertise in partner economics, coverage models, compensation/incentives, and digital sales motions, ideally in both reseller and agent models. Exceptional collaboration, communication, and influence skills across executive and cross-functional stakeholders. Strategic problem solver with a data-driven approach, able to balance long-term vision with operational excellence. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on peop ... (truncated, view full listing at source)