Head of Brand Events

Head of Brand Events TL;DR: Lovable is redefining how software gets built: faster, more creatively, and without limitations. We believe anyone should be able to build real software, and events are how we bring that belief to life in rooms full of people who feel it firsthand. As our first Head of Brand Events, you’ll build and lead Lovable’s owned event program from the ground up. This isn’t a field marketing role, it’s a brand-building, community-deepening, culture-making role. You’ll own our user conference, workshops, hands-on builder experiences, and the one-time moments that stop people in their tracks and make them believers. You’ll shape how Lovable shows up in the world: what it feels like to be in our orbit, what it means to be part of our community, and how we turn a product people love into a movement people join. This is a high-creative, high-craft, highly cross-functional role. You bring equal parts vision and operational rigor, the kind of person who can storyboard an event concept in the morning and negotiate a venue contract in the afternoon. You understand that great brand events aren’t about logistics, they’re about leaving people changed. WHAT YOU’LL OWN Lovable’s Owned Event Program - Lead the vision, strategy, and execution of Lovable’s full owned event portfolio from our annual user conference to intimate workshops, builder showcases, and brand-defining one-time moments - Design the event calendar and portfolio architecture: which formats we use, when, for whom, and why with a clear point of view on how each event reinforces Lovable’s brand and deepens community - Own the end-to-end event lifecycle: concept development, production planning, vendor sourcing and management, budget ownership, creative direction, and post-event analysis - Help scale the programmatic approach to Lovable’s community-led events to globally scale offerings and inspire organic advocacy amongst our most dedicated users Workshops & Builder Experiences - Design and scale Lovable’s workshop program: hands-on, education-forward experiences that turn curious people into confident builders and confident builders into advocates - Develop formats, curricula, and facilitation approaches that work at different audience sizes, intimate roundtables, city-based workshops, virtual sessions, and large-scale deep-dives - Partner with product and product marketing to ensure workshop content reflects the product roadmap and surfaces new capabilities in ways that drive real usage and retention Brand Experience & Creative Direction - Set the creative vision for every Lovable event, the environmental design, attendee journey, production aesthetics, and sensory details that make our events feel like no one else’s - Partner with brand and design to develop event visual identities, spatial design, and physical/digital touchpoints that are cohesive, distinctive, and campaign-worthy - Identify and architect one-time brand moments, unexpected activations, cultural collaborations, or pop-up experiences that generate earned media, social amplification, and cultural relevance - Align with product marketing to take Lovable’s product story into compelling onstage narratives, demo moments, and content experiences that resonate with both technical and non-technical audiences Cross-Functional Leadership - Serve as the connective tissue between brand, product marketing, comms, growth, and design, aligning everyone on event strategy and ensuring each function contributes and gets value - Partner with comms and PR to embed news moments, product launches, and customer stories into event experiences for maximum amplification - Work with enterprise stakeholders to ensure brand events support pipeline goals without compromising the community-first spirit that makes them work - Build scalable event infrastructure: playbooks, vendor rosters, production timelines, briefing templates, and measurement dashboards that make each subsequent event faster and ... (truncated, view full listing at source)