Field Marketing Manager ASEAN

<div class="content-intro"><p>Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to begin building with AI using their existing skills and knowledge.</p></div><p><a href="https://www.dataiku.com/?utm_source=newswireutm_medium=press-releaseutm_campaign=NVIDIAAIFactory">Dataiku</a> is The Universal AI Platform™, uniting human expertise and AI reasoning to power trusted intelligence at scale. Built for the enterprise and designed for trust, it connects and governs every form of reasoning — data-driven, predictive, generative, and human — to deliver explainable, measurable, and scalable AI.</p> <p>Dataiku is trusted by 1 in 4 of the world’s top companies*, and is backed by investors, including Wellington Management, Battery, CapitalG, ICONIQ, and FirstMark. For more, visit the Dataiku <a href="https://blog.dataiku.com/?_gl=1*17edvf4*_ga*MjA1Mjk5NzY4OC4xNjY3MjMyMDUz*_ga_B3YXRYMY48*MTY2OTA1MDY5NS4xMi4xLjE2NjkwNTA2OTguNTcuMC4w">blog</a>, <a href="https://www.linkedin.com/company/dataiku/">LinkedIn</a>, <a href="https://x.com/dataiku">X</a>, and <a href="https://www.youtube.com/dataiku">YouTube</a>.</p> <p> </p> <p>As the <strong>Field</strong> <strong>Marketing Manager – ASEAN</strong>, you will lead the development and execution of strategic marketing initiatives that drive pipeline growth, increase brand awareness, and establish Dataiku’s influence within the region. You will work closely with our sales team (Account Executives, Customer Success Managers, and Business Development Representatives) as well as global marketing functions to align regional efforts with overarching business objectives.</p> <p>This role requires a seasoned marketing professional with a strong background in B2B marketing, a deep understanding of the ASEAN market, and the ability to operate both strategically and tactically in a fast-paced, high-growth environment.</p> <h3><strong>Success Metrics</strong></h3> <ol> <li><strong>Pipeline Growth:</strong> Demonstrate measurable impact on pipeline creation, acceleration, and revenue contribution.</li> <li><strong>Brand Awareness:</strong> Expand Dataiku’s visibility and influence within the ASEAN market.</li> <li><strong>Campaign Effectiveness:</strong> Track and analyze the performance of marketing initiatives to optimize ROI and drive continuous improvement.<strong><br><br></strong></li> </ol> <p><strong>Key Responsibilities</strong></p> <p><strong>Marketing Strategy and Planning:</strong></p> <ul> <li>Develop and execute the field marketing strategy for the ASEAN region in alignment with global and regional marketing goals and objectives.</li> <li>Collaborate with the sales leaders and the AE team to market to target accounts and create account-based marketing (ABM) programs to support account plans<br><br></li> </ul> <h4><strong>Pipeline Generation Brand Awareness</strong></h4> <ul> <li><strong>Event Management:</strong></li> <ul> <li>Develop and execute high-impact regional events, including tradeshows, conferences, workshops, customer meetups, webinars, as well as Dataiku’s official Summit.</li> <li>Oversee Dataiku’s participation in third-party industry events, ensuring strong ROI and brand visibility.</li> <li>Coordinate logistics, vendor management, and promotional activities to ensure successful event execution.<br><br></li> </ul> <li><strong>Paid Campaigns:</strong></li> <ul> <li>Partner with global marketing teams to strategize and implement targeted paid campaigns optimized for the ASEAN audience.</li> <li>Leverage digital and offline marketing channels to drive engagement and pipeline growth.<br><br></li> </ul> <li><strong>Integrated Campaign Development and Execution:</strong></li> <ul> <li>Design and implement multi-channel marketing campaigns, including digital marketi ... (truncated, view full listing at source)