Director, Field Marketing

Director, Field Marketing 1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth. About 1Password At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future. 1Password is seeking a Director of Field Marketing to build and scale a revenue pioneering field marketing team that delivers measurable pipeline, accelerates sales cycles, and strengthens relationships with our most strategic accounts. This leader will design and operationalize a portfolio of field marketing programs- from executive hospitality and regional events to third-party partnerships and co-marketing activations- into repeatable, scalable “programs in a box.” 1Password is developing our field marketing strategy around iconic sports partnerships and exclusive access to thought leaders to deliver “money can’t buy” experiences to draw in and engage our target IT and Security leader persona. This leader will ensure every investment, from an F1 race weekend to a behind closed doors CISO dinner, ladders up to pipeline growth and customer expansion. This is a highly visible role that blends creativity, operational rigor, and sales alignment. The ideal candidate understands how to collaborate with sales leaders to secure the right attendees and connect executive experiences to business impact, turning moments of engagement into measurable outcomes. This is a remote opportunity within Canada and the US. What you will do: FIELD MARKETING STRATEGY & LEADERSHIP - Build a scalable field marketing framework, aligning regional programs to corporate demand generation and pipeline goals. - Define and standardize “program in a box” templates for repeatable execution, including playbooks, audience targeting models, messaging frameworks, and follow-up processes. - Partner closely with Sales and RevOps to identify high-priority accounts and locations, and translate GTM priorities into field activation plans. - Establish a marketing-led framework for audience and attendance strategy, defining how we identify, invite, and engage the right contacts and accounts to achieve consistent, high-value participation across all field programs. - Build quarterly and annual field plans and budgets that include executive experiences, customer expansion programs, and partner activations. EXECUTIVE & HOSPITALITY PROGRAMS - Evolve sports marketing activations (e.g., NHL and NBA partnerships) into repeatable VIP experiences across Tier 1 and Tier 2 cities, designed to strengthen executive relationships and customer retention. - Define and execute a marketing-led strategy for attendee acquisition and engagement across all executive hospitality events. This includes full accountability for filling seats and maximizing ticket utilization, ensuring “sold out” attendance without reli ... (truncated, view full listing at source)