Content Marketing Specialist

<div class="content-intro"><p>Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.</p> <p>Our product is our impact. Through our <em>Keys to College</em> and <em>Keys to the Classroom</em> initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.</p></div><div> <h3><strong>JOB DESCRIPTION</strong></h3> <p>We are seeking a strategic, research-driven Content Specialist, Content Marketing to join our team. This role is crucial in researching, planning, and producing content that earns <strong>high-quality backlinks, co-citations (being cited alongside trusted entities), and high-quality brand mentions</strong> (linked and unlinked) from authoritative websites and publications. The specialist will be familiar with trends and hot topics in education, test prep, and career licensure and will identify content ideas that are new and interesting to prospective linkers, journalists, and industry publishers.</p> <p>The ideal candidate has strong SEO instincts, editorial judgment, and the ability to translate trends, data, and SME insight into outreach-ready content that publishers want to reference.</p> <p>Additionally, we are looking for someone proactive, collaborative, and AI-driven, someone who thrives in a fast-paced, performance-driven environment and uses AI tools to accelerate research, ideation, and content production without compromising quality.</p> <h3><strong>KEY RESPONSIBILITES</strong></h3> <ul> <li><strong>Content Research Planning:</strong> Research and plan content designed to engage target audiences and earn links, mentions, and co-citations from high-quality websites.</li> <li><strong>Trend Topic Discovery:</strong> Identify interesting topics, monitor trends, and analyze audience interests across education, test prep, and career licensure.</li> <li><strong>Co-Citation Strategy:</strong> Identify the publications, experts, institutions, and sources we want to be cited alongside; structure content with credible sourcing and “publisher-ready” references.</li> <li><strong>Mention-Building:</strong> Develop content angles that encourage brand/entity mentions (including unlinked mentions) and support link reclamation opportunities.</li> <li><strong>Pipeline Management:</strong> Manage the content production pipeline, including sourcing SMEs and top-notch writers/reviewers, and ensuring deadlines and quality standards are met.</li> <li><strong>Writing Editing:</strong> Write and edit articles, reports, and outreach-friendly assets (e.g., stats pages, explainers, resource guides, comparisons).</li> <li><strong>Outreach Collaboration:</strong> Partner with outreach specialists, prospectors, and other strategists to ensure a smooth pipeline from content creation to placements (links + mentions).</li> <li><strong>Data Insights:</strong> Delve into data to develop unique, newsworthy perspectives that increase pickup by journalists, bloggers, and industry publishers.</li> <li><strong>Prospect-Led Ideation:</strong> Research prospects to identify audiences/segments and generate content ideas that match publisher interests.</li> <li><strong>AI-Enabled Production:</strong> Use AI to accelerate ideation, outlining, summarization, and QA, while maintaining editorial and factual standards.</li> </ul> <h3>K ... (truncated, view full listing at source)