Director, Marketing Operations

<p><strong>About Us</strong></p> <p><a href="http://observe.ai/">Observe.AI</a> is the enterprise-grade Customer Experience AI platform that unifies conversations, intelligence, and action to turn contact centers into performance engines. Built to optimize the full lifecycle of human and AI agents, <a href="http://observe.ai/">Observe.AI</a> enables enterprises to automate customer interactions, augment agent performance, and deliver governed AI at scale.</p> <p>On a single platform, <a href="http://observe.ai/">Observe.AI</a> combines Voice and Chat AI Agents, real-time AI Copilots, and Conversation Intelligence with 100% interaction coverage for quality, compliance, and performance management. Trusted by brands like DoorDash, Affordable Care, Signify Health, and Verida, <a href="http://observe.ai/">Observe.AI</a> delivers fast time-to-value, measurable ROI, and consistent, high-quality customer experiences across every channel.</p> <p><strong>Why Join Us</strong></p> <p>At <a href="http://observe.ai/">Observe.AI</a>, we’re redefining customer experience through AI Agents and AI Copilots, and we’re seeking a Director of Marketing Operations to scale the systems, data, and strategy that fuel our next stage of growth.</p> <p>We are seeking a strategic and data-driven Director of Marketing Operations to own our marketing technology stack, enhance data strategies, develop insightful dashboards and reports to ultimately drive performance through actionable insights. You’ll define and lead the operational backbone of our go-to-market engine by supporting and leading our lead generation and pipeline target forecasting, aligning marketing KPIs with revenue goals, and driving process efficiencies. This role is essential to aligning marketing with revenue goals, enhancing our reporting, attribution and technology to deliver insights that shape our strategies and accelerate pipeline generation across the funnel. This role will report directly to the VP of Demand Generation.</p> <p>If you are interested in being a part of a high-impact, collaborative marketing team, supporting our rapid growth and operational excellence to scale Observe.AI’s revenue, while helping shape go-to-market strategy in the fast-evolving AI space, this role is for you.</p> <p><strong>What You’ll be Doing</strong></p> <ul> <li>Define and lead the Marketing Operations strategy and roadmap, aligning marketing performance with revenue and growth goals.</li> <li>Own marketing performance analytics, including forecasting, ROI measurement, and investment modelling to guide budget and resource allocation.</li> <li>Build and maintain reporting and dashboards to track campaign ROI, funnel health, and performance KPIs and provide actionable insights to improve performance.</li> <li>Support the development and forecasting of lead and pipeline targets, in partnership with Sales and Sales Ops, to align with revenue goals.</li> <li>Oversee the data infrastructure and governance strategy that supports accurate attribution, lead scoring, and pipeline reporting across tools and systems.</li> <li>Drive continuous improvements in lead management, data hygiene and enrichment, and campaign attribution to ensure all opportunities are analysed and tracked.</li> <li>Build and manage marketing automation workflows, lead scoring, and lifecycle tracking.</li> <li>Partner with GTM teams to translate business needs into scalable marketing operations solutions.</li> <li>Evaluate, implement, and manage vendor relationships and martech tools (including marketing budget and tech renewals) to improve efficiency.</li> <li>Act as the executive liaison for Marketing in cross-functional revenue planning and systems integration initiatives.</li> </ul> <p><strong>What You’ll Bring to the Role</strong></p> <ul> <li>8+ years of experience in marketing operations, scaling operations in high-growth SaaS or AI companies.</li> <li>Excellent communication skills with the ability to communicate and drive strate ... (truncated, view full listing at source)