B2B Senior Demand Generation & ABM Marketing Manager, Enterprise

<p>As a Demand Generation &amp; ABM Marketer, you’ll own the programs that turn our target accounts into qualified pipeline. You’ll run acquisition, nurture, and account‑based initiatives that move prospects from first touch to opportunity.</p><p>&#xa0;</p><p>This is a hands‑on role built for someone who’s comfortable in “startup mode” inside a large company. You’re just as happy writing copy, building a campaign, or pulling your own reports as you are planning the program. You know how to move fast with lean resources, while still navigating the processes and stakeholders that come with a global organization.</p><p>&#xa0;</p><ul><li><p>Own and optimize demand generation programs across digital channels to drive qualified enterprise pipeline</p></li><li><p>Build and run always‑on and campaign‑based ABM programs aligned to priority account lists and sales territories</p></li><li><p>Partner closely with Sales and BDRs on audience targeting, messaging, and follow‑up plays to maximize conversion from lead to meeting to opportunity</p></li><li><p>Write or adapt core campaign assets when needed (emails, ads, landing page briefs), collaborating with content and design when available</p></li><li><p>Collaborate with Product, Marketing and RevOps to align campaigns with positioning, guidelines, and our go‑to‑market strategy</p></li><li><p>Work with RevOps to define success metrics, review performance, and turn insights into program improvements</p></li><li><p>Balance speed with structure, moving fast while keeping stakeholders aligned and programs unblocked</p></li></ul> <ul><li><p>5+ years of experience in B2B SaaS demand generation, growth marketing, or performance marketing</p></li><li><p>You have deep, hands-on expertise running acquisition and lifecycle programs across digital channels to drive qualified pipeline</p></li><li><p>You are experienced in ABM and building measurable pipeline through multi-channel campaigns in partnership with Sales</p></li><li><p>You have proven ability to create and adapt core campaign assets yourself when needed (ad copy, email sequences, landing page briefs, sales one-pagers)</p></li><li><p>You possess strong collaboration skills, with experience working closely with sales, product marketing, and revenue operations teams</p></li><li><p>You are comfortable operating in a lean, startup-like environment, testing quickly, moving from idea to launch fast, and working without a large content or ops team behind you</p></li><li><p>You know how to navigate a large, matrixed organization, managing stakeholders, aligning to guidelines, and keeping programs moving through approvals</p></li><li><p>You are analytical and data-driven, using funnel metrics and experimentation to inform decisions and optimize performance</p></li></ul><p>&#xa0;</p><p>At this time we are seeking NY‑based candidates, who will come to the office on an as‑needed basis.</p> <p>We are Wix's Enterprise team. We're a new team focused on becoming the go-to solution for large companies looking to maximize their potential online. Through a combination of forward-thinking design language and a smart, savvy tone of voice, we're pushing the boundaries of what it means to market SaaS products. The groundwork has been laid, and we're ready to take off.</p><p>Expected&#xa0;base&#xa0;compensation&#xa0;salary range&#xa0;$125,000 - $ 135,000.&#xa0;In addition to base pay you will receive company RSUs as part of the compensation package.</p><p>Final&#xa0;package may vary and will&#xa0;be determined by various factors&#xa0;including&#xa0;location the role is expected to be performed,&#xa0;shift, candidate profile and ideal qualifications.</p><p>For&#xa0;U.S. employees, this role is currently eligible for a benefit package that includes&#xa0;competitive&#xa0;medical, dental and vision&#xa0;insurance,&#xa0;a retirement savings plan,&#xa0;wellness benefits, travel expenses and subsidized lunch no matter where you live.</p><p><em>Other benefits vary&#xa0;</e ... (truncated, view full listing at source)