Sr. Product Marketing Manager - Smart Trailers

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif;"><strong>Who we are</strong></span></p> <p><span style="font-weight: 300; font-family: arial, helvetica, sans-serif;">Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.</span></p> <p><span style="font-weight: 300; font-family: arial, helvetica, sans-serif;">Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.</span></p></div><p><strong>About the Role</strong></p> <p>We are looking for an experienced Senior Product Marketing Manager to drive the go-to-market strategy and adoption of our fast-growing asset tracking and Smart Trailers products, as well as launch product innovation.</p> <p>The role is ideal for a strategic storyteller and well-rounded go-to-market thinker who loves blending customer empathy, technical depth, and go-to-market execution. You’ll shape how we bring innovations to market, craft compelling narratives that resonate with operational and fleet leaders for some of the world’s largest organizations, and ensure all teams are aligned around a unified strategy and story that drives impact. </p> <p>This is a high-impact, dynamic position on a mission-driven team; you will be a key player in a fast-moving part of the business with regular exposure to senior leadership, thriving in an environment that values proactive ownership over a predictable, step-by-step-driven day.</p> <p><strong>This is a remote position open to candidates based in the United States. </strong></p> <h4><strong>In this role, you will:</strong> </h4> <ul> <li><strong>Define and manage end-to-end GTM strategy for an entire product area</strong>, including messaging, positioning, launch planning, sales enablement, and customer adoption. </li> <li><strong>Fuel Product Adoption: </strong>Design and run marketing programs focused on driving the adoption and usage of recently launched products within our customer base.</li> <li><strong>Be the Voice of the Customer:</strong> Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights.</li> <li><strong>Empower Our Sales Team: </strong>Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win.</li> <li><strong>Create Shape Content: </strong>Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value.</li> <li><strong>Drive creative, multi-channel marketing campaigns</strong> that resonate with internal and external audiences. Partner with growth and demand generation teams to execute and measure results. </li> <li><strong>Measure What Matters:</strong> Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership.</li> <li><strong>Champion, role model, and embed Samsara’s cultural principles</strong> (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, ... (truncated, view full listing at source)