Senior Manager, Marketing Operations & Analytics

<div class="content-intro"><p>PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization,</p></div><p>PagerDuty is seeking a strategic, data-driven, and revenue-focused <strong>Senior Manager, Marketing Operations Analytics</strong> to lead a high-performing team responsible for marketing systems, processes, and insights that power our go-to-market engine.</p> <p>Reporting to the VP, Revenue Marketing Operations, this leader will drive global scalability, operational excellence, and measurable pipeline impact by aligning marketing programs with revenue strategy. The ideal candidate brings a deep understanding of B2B marketing operations, data architecture, and performance analytics — fostering innovation and continuous improvement across a connected technology ecosystem.</p> <h3><strong>How You Impact Our Vision</strong></h3> <h4><strong>Team Leadership Development</strong></h4> <ul> <li>Lead, coach, and develop a blended, global team of marketing operations and data analysts focused on performance, accountability, and continuous optimization.</li> <li>Foster strong cross-functional alignment across Marketing, Sales, Operations, Ent Applications, and Business Intelligence on the governance and execution of shared operational systems and processes to improve efficiency and outcomes.</li> </ul> <h4><strong>Marketing Systems Ownership</strong></h4> <ul> <li>Own the marketing technology stack — including <strong>Marketo, DemandBase, and LeanData</strong> — ensuring data integrity, process efficiency, and workflow alignment across global teams.</li> <li>Drive scalable process design and platform governance to enable global lead management, scoring, routing, and funnel optimization.</li> <li>Lead adoption, training, and change management initiatives around the tech stack that maximize utilization and measurable ROI from the tech stack.</li> </ul> <h4><strong>Analytics, Insights Reporting</strong></h4> <ul> <li>Oversee the design and delivery of global marketing performance dashboards, reports, and attribution analysis across campaigns, pipeline, and revenue outcomes.</li> <li>Partner with Business Intelligence and Ent Applications to develop unified data models and accurate forecasting frameworks.</li> <li>Ensure cohesive data governance, quality standards, and cross-system hygiene.</li> <li>Translate data insights into strategic business recommendations, influencing go-to-market strategies and revenue planning.</li> </ul> <h4><strong>Cross-Functional Collaboration Governance</strong></h4> <ul> <li>Partner with Revenue Operations, Sales, and Data Engineering to align marketing data architecture with company-wide revenue systems.</li> <li>Contribute to data governance initiatives that ensure compliance, consistency, and performance across platforms.</li> <li>Collaborate closely with Integrated Campaign and Field Marketing teams to operationalize global campaign execution and reporting readiness.</li> <li>Help scale processes and develop standards that accelerate lead-to-revenue velocity and improve marketing ROI.</li> </ul> <h4><strong>Innovation Enablement</strong></h4> <ul> <li>Champion adoption of AI, automation, and advanced ... (truncated, view full listing at source)