Brand Marketing Specialist

<h2>The Role</h2> <ul> <li>Run Ziina’s social like a core brand channel: bring the strategy to life across Instagram, TikTok, and LinkedIn in close collaboration with the brand and creative lead</li> <li>Translate brand positioning, launches, and campaigns into platform-native storytelling that feels timely, culturally fluent, and unmistakably Ziina</li> <li>Operate with a publisher mindset: plan the content calendar, keep it on track, and ship consistently with strong taste and timing</li> <li>Be chronically online (in the right way): spot trends and cultural moments early, decide what Ziina should participate in, and move fast without forcing it</li> <li>Turn cultural insights into content direction: formats to test, series to build, angles to explore, and storylines that can scale</li> <li>Create and edit lo-fi content when needed (phone shooting + CapCut), and know when to escalate to higher production</li> <li>Support shoots end to end: prep shot lists, capture key moments, and ensure we walk away with a library of reusable assets (not one-off deliverables)</li> <li>Support Ziina’s always-on community surfaces (broadcast channel, WhatsApp, Reddit) with a lightweight cadence and proactive engagement, and turn the best signals into content we ship</li> <li>Drive experimentation and iteration: test hooks, formats, and distribution patterns, then turn learnings into what we do next</li> <li>Track performance and share clear takeaways (what worked, what didn’t, what we’re repeating), in a way the team can action quickly</li> <li>Flex across the wider brand and content pipeline as needed to help ship work faster and better (coordination, adaptations across surfaces, and keeping the details tight)</li> </ul> <h2>To succeed in this role you like have:</h2> <ul> <li class="whitespace-normal break-words pl-2">3–5 years of experience in social and content for a brand, startup, or creative-led business</li> <li class="whitespace-normal break-words pl-2">Strong taste and a clear point of view on what "good" looks like — across platforms, formats, and cultural contexts</li> <li class="whitespace-normal break-words pl-2">Cultural fluency across MENA and global internet culture, and the ability to translate signals into content that feels native, not forced</li> <li class="whitespace-normal break-words pl-2">Hands-on production skills: comfortable shooting on a phone, editing in CapCut, and moving fast with imperfect setups</li> <li class="whitespace-normal break-words pl-2">Working experience with Sprout Social across publishing, inbox management, listening, and reporting</li> <li class="whitespace-normal break-words pl-2">An organized, action-oriented work style — you run tight workflows, ship consistently, and take initiative without waiting to be told</li> <li class="whitespace-normal break-words pl-2">A collaborative, high-integrity approach, comfort on camera</li> <li class="whitespace-normal break-words pl-2">Been based in the UAE, or willing to relocate</li> </ul> <h2>What would amaze us:</h2> <ul> <li class="whitespace-normal break-words pl-2">You are a content creator in your own right — with a portfolio, social accounts you've helped grow, or examples of viral moments and high-performing posts</li> <li class="whitespace-normal break-words pl-2">A proven track record of showing up as a brand voice through proactive engagement that created genuine buzz and word of mouth</li> <li class="whitespace-normal break-words pl-2">Experience in consumer apps, fintech, or fast-growing startups — ideally with a brand that has a strong community or cultural presence</li> <li class="whitespace-normal break-words pl-2">An eye for design, aesthetics, and visual storytelling, combined with practical use of AI tools to scale output without losing voice or taste</li> <li class="whitespace-normal break-words pl-2">A genuine curiosity about the intersection of culture, creativity, and technology</li> <li>You’re fluent in Arabic and Englis</li> </ul> ... (truncated, view full listing at source)