Principal Product Marketing Manager

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity We seek a highly motivated and strategic Product Marketing leader to join the C Pro Student Product Marketing team in Adobe’s Higher Education business. This is an outstanding chance to be on the team that is driving actionable insights and strategy for the C Pro Student audience across the B2B and D2S (Direct-to-Student) business. You will use market trends and customer insights to build targeted audience segments, personas & lineups, craft compelling messaging, and identify key use cases to increase market penetration. What you'll do Brain trust of the C Pro student audience, acting as a lighthouse that illuminates emerging insights and ensures those insights guide the wider EDU organization. Establish C Pro student personas, including problems & needs, jobs-to-be-done, use cases & features, and GTM-S for the D2S student business. Critically evaluate opportunities to expand the D2S student offer lineup with new creativity & creator offerings alongside existing flagship offers. Work closely with multiple cross-functional teams to plan, implement, and optimize. You will be expected to bring clarity and direction in a matrixed org, while aligning teams with different goals and strong opinions around a common vision. Proactively monitor and drive POVs around competitive differentiation to ensure Adobe’s products stand out in a dynamic marketplace for C Pro students. Lead market research efforts to understand customer needs, market trends, and competitive landscape, providing actionable insights to the team. What you need to succeed Degree or a minimum of 12-15 years of experience that is equivalent Proven PMM track record, preferably within the tech or digital space Passion for creativity and preferably background & experience as a creative or creator Outstanding communication and storytelling skills Strong analytical approach with the ability to use data to make informed decisions Entrepreneurial attitude with a passion for leading 0-to-1 initiatives Collaborative spirit and the ability to work effectively in a fast-paced environment Deep understanding of Adobe’s creative product offerings Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150 In New York, the pay range for this position is $180,300 - $261,150 In Washington, the pay range for this position is $165,600 - $239,725 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants wit ... (truncated, view full listing at source)