Senior Product Manager, Member Growth

<div class="content-intro"><p><a href="https://www.sofi.com/sofi-employee-applicant-privacy-notice/" target="_blank"><strong>Employee Applicant Privacy Notice</strong></a></p> <p><strong>Who we are:</strong></p> <div> <p>Shape a brighter financial future with us.</p> <p>Together with our members, we’re changing the way people think about and interact with personal finance.</p> <p>We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. <strong>Join us to invest in yourself, your career, and the financial world.</strong></p> </div></div><h4><strong>The Role:</strong></h4> <div id="message-list_1765323852.888649" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1765323852.888649"> <div class="c-message_kit__background c-message_kit__background--hovered p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover c-message_kit__hover--hovered" data-qa-hover="true"> <div class="c-message_kit__actions c-message_kit__actions--above"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__right" data-qa="message_content"> <div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"> <div class="p-block_kit_renderer" data-qa="block-kit-renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <div class="p-rich_text_block"> <div class="p-rich_text_section">We are seeking an experienced, strategic, and highly collaborative product leader to lead our <strong data-stringify-type="bold">Campaigns product</strong> team at SoFi. This team owns the platforms and experiences that power our promotional marketing campaigns. The role is central to the success of SoFi’s goals of driving member acquisition, engagement, and retention, towards the overall mission of SoFi to help our members get their money right. </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <p>You will be responsible for setting the vision, identifying opportunities and key inputs, setting goals, defining the member/marketer experiences and delivering features. As a product leader in our organization, we look to you to set big, ambitious goals, be gritty, and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate, influencing and building cross-functional experiences with stakeholders across all business units. </p> <p>This role is inherently cross-functional—you will work closely with engineering, marketing, data science, design, operations, finance, risk, legal, compliance and executive teams to set business objectives, define product strategy, prioritize features and execute on them. You’ll play the critical role of driving the business while bridging the technical and business worlds to drive profitable business growth while managing risk. </p> <h4><strong>What You’ll Do: </strong></h4> <ul> <li>Own and define the vision, strategy and product roadmap for Campaigns platforms at SoFi </li> <li>Identify leapfrog product features, leveraging forward thinking technology, data, tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members, to help them get their money right </li> <li>Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch ... (truncated, view full listing at source)