B2B Customer Marketing Manager, US&C, U4B

B2B Customer Marketing Manager, US&C, U4B Department: Marketing Team: Marketing Location: New York, United States **About the Role** You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber for Business customers across US&C. With a deep understanding of customer marketing, you will develop hyper-local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes. You will work cross-functionally with Local Ops, Global Strategy & Planning, Product and Engineering as well as with our Sales & Growth teams. A strong focus on premiumization, user segmentation and incentive experimentation will be key to your success in delivering performance-driven campaigns. The right candidate is customer obsessed and works tirelessly to understand our users and what regional channels we can leverage to influence them. **What you’ll do** - Regional Strategy and Execution: Identify and build local campaigns based on data, customer insights and channel expertise. - Drive end-to-end campaign management from ideation and audience targeting to A/B testing. - Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to business travellers, including loyalty programs, upsell and promotional campaigns. - Product Launches: Support on GTM strategies for regional product launches and feature rollouts. - Collaborate with Product Marketing and Ops to design campaigns that drive awareness and adoption ensuring launches are leveraged to increase usage across the region. - Performance Analysis: Track and report on campaign effectiveness, drawing insights to inform future strategies and share learnings globally. - Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (Country GMs, StratOps, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals. - Tooling & Operational Expertise: Build technical fluency in campaign tools to enhance