Marketing Technology Manager II

Marketing Technology Manager II Department: Marketing Team: Regional Marketing Location: New York, United States Type: Full-Time **About the Team** Our team supports brand marketing globally, architecting innovative strategies and leading high-impact activations across our paid digital channels. Our strategic vision is built on a foundation of data-driven testing, allowing us to refine our marketing portfolio for both long-term brand building and immediate acquisition goals. We are looking for an individual who can translate high-level strategy into flawless execution—someone with a sharp analytical mind, a forward-thinking outlook, and the project management skills to lead complex initiatives. **About the Role** The Marketing Technology Manager will work across Uber's global brand marketing campaigns, transforming data into strategy across our key digital platforms. This role requires a technically proficient and strategic leader who can effectively collaborate with Global Media, agency, and analytics teams to build, optimize and scale campaigns. The ideal candidate is a hybrid performance marketer and brand strategist—a strategic thinker who is passionate about the intersection of data, technology, and brand-building. You thrive in a fast-paced, global environment and are driven to constantly test, learn, and automate for greater impact. **What You'll Do** 1. Lead full-cycle execution of global brand and direct response paid digital campaigns across Facebook, Snap, TikTok, Google ads and other social/programmatic channels. 2. Translate business goals into marketing strategies, using experimentation frameworks and forecasting models to influence investment decisions and drive marketing KPIs. 3. Craft outstanding brand marketing campaigns with our media team, involving all the latest capabilities developed by advertising platforms (AR, lenses, commercials, videos, and more). 4. Serve as a subject matter expert on mobile attribution, measurement, pixel implementation—ensuring Uber remains ahead of industry and platform changes. 5. Determine areas of opportunity, build and implement experi