B2B Marketing Manager I, Automation & Operations

B2B Marketing Manager I, Automation & Operations Department: Marketing Team: Marketing Location: New York, United States **About the Role** We’re looking for a B2B Marketing Operations Manager to support B2B Uber AI Solutions. In this role, you’ll be responsible for building and managing a scalable marketing automation system to enable campaign performance tracking, define processes to optimize the user experience, and develop tools and resources to support stakeholder usage of our marketing automation systems. This role sits at the intersection of Marketing, data and analytics and business operations and reports to the head of B2B Marketing Strategy & Operations. Working closely with a cross-functional team of demand gen marketers, product marketers and sales operations teams, you’ll be responsible for connecting leads to channels and spend, and helping teams optimize local programs. This role will also own the Martech roadmap for these lines of business. To be successful in this role you will need to be a self-starter with a solution-oriented mindset. **What You'll Do** - Manage our marketing automation vendor to ensure campaigns are launched accurately and on time. - Implement marketing automation tool and Martech roadmap. - Assist cross functional marketing teams in building and managing industry marketing programs and campaigns. - Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com. - Participate in end-to-end management of operations for lead lifecycle campaigns including target identification, building, testing, and post-campaign reporting. - Monitor and consistently improve lead source tracking, lead scoring and lead flow. - Collaborate with demand gen marketers to develop scalable program templates/frameworks and implement within Marketo. - Provide ad hoc reporting and analysis through B2B systems including Salesforce and Marketo. **Basic Qualifications** - 4+ years of marketing operations and/or marketing campaigns experience. - Advanced Salesforce