Consumer Operations Associate, APAC Mobility

Consumer Operations Associate, APAC Mobility Department: Operations Team: Operations Location: Sydney, Australia Type: Full-Time **About the Team** APAC is one of our most under-penetrated and exciting mega-regions, with large consumer pools (many unaddressed today!), a rich and diverse product portfolio, and agile and innovative competitors. APAC Central Ops is a newly formed unit with an objective to accelerate growth for our mobility business in the region by scaling local and global best practices and deploying subject matter expertise across countries, in close collaboration with the country teams and global partners. Within this, the **Consumer Operations team** is responsible for rider growth and engagement across the full lifecycle — from acquisition and onboarding, through retention, engagement, and loyalty. This role sits in the **Core Consumer team**, focused on driving growth and engagement while delivering a magical experience. **About the Role** This role is a unique opportunity to **accelerate consumer growth and engagement for the APAC business**. You'll be focused on helping accelerate rider growth and engagement efforts by diving deeply into areas of risk and opportunity and spearheading scalable interventions. This role will play a key role in shifting toward automated interventions and building out our framework for evaluating success across a broad range of spend opportunities **The Impact You'll Have** - This role will focus on tracking and growing high priority consumer segments - Evaluate consumer growth health, tracking performance vs. targets, and ensure we are holding ourselves and partner teams accountable for expected results - Develop analytical frameworks to support the company in decision-making. Identify areas of headroom to drive outsized growth and proactively spot areas of risk - Partner within the core consumer team, marketing, and CRM counterparts to execute campaigns that reach consumers with compelling offers that are relevant to their lifestyle and mobility needs - Optimize tactics based on experimental results and iterate approach accordingly