Brand Marketing Manager

Brand Marketing Manager Department: Marketing Team: Regional Marketing Location: New York, United States Type: Full-Time **About the Role** Uber’s regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work cross-functionally with stakeholders across Commercial, CRM, Creative, Media, and Agency partners to bring scalable, insight-driven campaigns to life—helping drive both merchant growth and Uber Eats business success. In this role, you’ll report to the Head of Delivery Growth & Engagement Marketing and will be charged with developing and leading high growth, co-marketing partnerships & campaigns with our key strategic brands. This Marketing Manager will serve as a critical driver for several key co-marketing programs, focused on demand generation and merchant enablement. **What You’ll Do** - Develop a deep knowledge of, and relationships with, our strategic merchant partners to intimately understand their business priorities (i.e. business targets, P&L priorities, audience segmentation, priority markets) - Act as the lead co-marketing POC to collaborate with internal teams and stakeholders (Sales, Ops, Comms, Media, CRM, Creative) to develop and execute marketing strategies to drive merchant growth - Partner with external agencies, media partners and our strategic merchant partners to develop and execute on high-impact, culture-shaping co-marketing campaigns that aligns to objectives, brand standards and channel best practices - Deliver best in class thought-partnership, account management and project management to develop scalable and efficient - yet impactful - marketing programs - Development of demand-driving tactics across owned CRM channels - Understanding and experience in creative development, influencer collaboration, media partnerships, channel deployment - Build campaign learning agendas, measure performance, and translate insights into actionable recommendations for future strategies. - Write insightful and thoug