VP, Creative Director (Copy)

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Edelman seeks a trend-savvy CD-copy (bring an AD partner if you have one!) for a top retail client. This role is perfect for a creative with a passion for trends in social, fashion, beauty, and home decor—think Vanity Fair meets dynamic brand storytelling. You'll leverage cultural insights, IRL experiences, and sharp writing to craft campaigns that supercharge brands and captivate audiences. Our team drives some of the world’s most buzz-worthy work, like Ebay's pre-loved runway shows at NY and London Fashion Weeks or Dove’s guide for coding Black hairstyles in gaming. Here, we don’t just follow culture; we aim to change it. Expect a range of creative work that defies traditional PR or advertising norms. One day you’re ideating a content series, the next you’re brainstorming with our AI team or crafting culture-shifting activation ideas. If you’re drawn to projects that land in the NY Times and on Cannes shortlists, you’ll fit right in. What We Expect : We want passion. We want excitement. It’s brainstorming day, so we need your energy and vision. But also, your ideas. Especially your ideas. You’ll bounce them off your co-workers, laughing with strategic planners, designers, content creators, and art directors to create amazing and enduring work that you’ll be proud to put in your book and share on LinkedIn for sure – but also work that will have you telling your family and friends, “we did that.” To land this gig, you need to have a passion for people and helping others solve problems. Our culture is what sets us apart from traditional ad agencies, and it’s why so many stay with us awhile. At Edelman, our most valuable resource is you – our people – with a diversity of backgrounds, ideas, and smarts (with heart). We support one another, encourage each other, and we’re looking for individuals who want to contribute to our culture. Responsibilities: Develop and deliver creative concepts and ideas, founded in insights, across all platforms for briefs and new business pitches Develop work that is consistent with the brand’s personality and will differentiate the client from the competition Deliver fresh thinking and innovative creative solutions, and relevant, motivating campaigns and platforms Develop platform ideas and work with the planning function to determine parameters for success Understand the client’s brand and category to develop work that is consistent with the brand’s personality and will differentiate the client from the competition Recognizing and developing great ideas and pushing them forward – as the cohesive team lead of writers, art directors, designers, and more, to bring the creative process to life Work hand-in-hand with project managers, account leads, production partners, and more to see projects from ideas to activation, effectively completing projects of high quality within the timeframe and budget Work in conjunction with account teams, planners, and strategists to direct the visual/verbal expression of brand-building ideas to drive media coverage, buzz, and brand Basic Qualifications: 8-12 years of creative agency experience (some in-house is okay, as long as it was a great house) A bachelor’s degree, preferably in an advertising-related field An impressive online portfolio showcasing a strong mix of traditional, digital, and social creative work that demonstrates your ability to generate big ideas and execute them with exceptional craft Pride in your previous work and the ability to present it clearly and concisely during the interview process Previous roles in Advertising or, a portfolio of ideas and executions demonstrating strong copywriting skills across headlines, long copy, and short copy formats A love for (and an a ... (truncated, view full listing at source)