Sr Manager, Field Marketing (AMER)

About Us dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases. As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZenica, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners: Reliable, high-quality data is the fuel that propels AI-powered data engineering. AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve. We empower engineers to deliver reliable, governed data faster, cheaper, and at scale. dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values . We are seeking a Senior Manager, AMER Field Marketing to drive strategic marketing programs that support pipeline creation and opportunity progression across the Americas. This role partners closely with Sales, SDR, Partnerships, and Marketing teams to activate high-impact programs that accelerate pipeline across Enterprise and Major segments. This position plays a critical role in translating regional pipeline insights into targeted marketing initiatives that generate net-new opportunities, expand influence within strategic accounts, and accelerate deals already in the funnel. The ideal candidate is a data-driven marketer who thrives at the intersection of strategy and execution, capable of orchestrating programs across teams and driving measurable pipeline outcomes. What you will do: Identify Funnel Risk and Drive Corrective Programs Monitor AMER pipeline performance across Enterprise and Major segments, identifying emerging risks in coverage, conversion, and velocity. Translate insights into targeted marketing initiatives that accelerate pipeline creation and opportunity progression in partnership with Sales and SDR teams. Develop Strategic Programs for Enterprise and Major Accounts Design and execute high-impact marketing initiatives that engage new personas and buying centers within priority accounts. Expand marketable contacts, deepen account engagement, and create net-new opportunities through targeted account-centric programs. Activate Partner Marketing to Generate Net-New Opportunities Collaborate with strategic ecosystem partners to identify whitespace opportunities and develop joint demand generation programs. Leverage co-marketing campaigns, partner-led events, and account-based initiatives to generate new pipeline and expand reach within shared accounts. Accelerate Mid-Funnel Pipeline Conversion Develop programs focused on progressing accounts already engaged in the funnel. Partner with Sales and Solution Architects to deliver workshops, demos, executive briefings, and field experiences that accelerate opportunity progression and deal momentum. Drive GTM Interlock Across Sales, SDR, and Marketing Act as a key coordination point across Sales, SDR, Partnerships, and Marketing teams to ensure programs align with regional pipeline priorities. Establish clear interlock on priority accounts, campaign activation, follow-up motions, and opportunity progression. Own Strategic Account Activation Identify high-value Enterprise and Major accounts where marketing investment can materially influence pipeline creation. Activate targeted strategies including ABM programs, executive events, partner co-selling initiatives, and high- ... (truncated, view full listing at source)