Principal Product Marketing Manager

About Prove As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn. Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together. Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team! Title: Principal Product Marketing Manager Department: Marketing Reports To: Senior Director, Product Marketing FLSA Status: Exempt Location: United States The Role We are seeking a Principal Product Marketing Manager to own product marketing for Prove’s Grow solutions portfolio, including ProveX, our newest product, as well as additional solutions as they are explored, validated, and brought to market. This experienced product marketing leader will also own our strategy and outputs for competitive intelligence and help create structure and process for the product marketing team in how we launch solutions, deliver the product roadmap, and templatize assets for go-to-market teams. Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and verticalized go-to-market execution. You will be responsible for shaping how Prove’s Grow solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact. This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings. Key Responsibilities 1. Grow Solutions Product Marketing Ownership Own end-to-end product marketing for Prove’s Grow solutions portfolio, including ProveX and future solutions as they move from early exploration to product/market fit and scale Define positioning, messaging frameworks, value propositions, and personas for Grow solutions Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives Lead go-to-market planning and execution for Grow solution launches, pilots, and feature releases Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging Act as the internal subject matter expert for Grow solutions across Sales, Marketing, and Revenue teams 2. Competitive Intelligence (Lightweight) Maintain a strong understanding of Prove’s competitive landscape across identity, fraud, and growth-related use cases Clearly articulate Prove’s differentiators, why we win, and where we compete best Create and maintain lightweight, field-ready competitive materials, including battlecards, positioning snapshots, and objection-handling guidance Partner with Sales and Revenue Enablement to ensure competitive insights are practical, current, and easy to apply in customer conversations Surface competitive and market insights to inform messaging, positioning, and go-to-market strategy 3. Product Marketing Operations, Launch Excellence GTM Enablement Partner closely with Product, Engineering, and Solutions to understand roadmap priorit ... (truncated, view full listing at source)