Senior Director, Brand Design & Strategy
ProveNew York, NY$210k – $235kPosted 10 March 2026
Job Description
About Prove
As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove,
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Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.
Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!
Title: Senior Director, Brand Design Strategy
Department: Marketing
Reports To: Chief Marketing Officer
FLSA Status: Exempt
Location: NYC Preferred
Job Summary
We’re looking for a Senior Director of Brand Design Strategy to own and elevate Prove’s brand at a pivotal moment of growth. This role is both strategic and hands-on , responsible for shaping the long-term brand vision while leading execution across campaigns, product storytelling, digital experience, and systems.
Reporting directly to the CMO, you will serve as the creative and strategic authority for Prove’s brand — translating business strategy into a cohesive, differentiated brand experience across every touchpoint. You will lead our internal Brand Creative Studio, partner deeply with cross-functional teams, and ensure our brand scales with clarity, consistency, and impact.
This is a highly visible leadership role for someone who thrives in ambiguity, values craft and systems equally, and knows how to balance brand ambition with operational rigor.
What You’ll Do
Brand Strategy Vision
Define and own Prove’s brand vision, principles, and strategic narrative for 2026 and beyond
Ensure brand expression aligns with company values, product strategy, and long-term business goals
Translate complex identity and security concepts into clear, human-centered brand storytelling
Serve as a thought partner to the CMO on brand positioning, GTM strategy, and corporate narrative
Creative Leadership Execution
Lead the end-to-end creative direction for integrated marketing campaigns, product launches, thought leadership, and key brand moments
Oversee the evolution of Prove’s visual identity system, ensuring it is modular, scalable, and future-proof
Set a high bar for craft, clarity, and originality across all brand and marketing outputs
Provide clear creative direction, feedback, and mentorship to internal designers, freelancers, and agencies
Systems, Scale Operational Excellence
Build and maintain robust brand systems, templates, and documentation to enable speed and consistency
Establish strong design-to-dev and brand-to-channel handoff processes
Partner with marketing ops, growth, and web teams to operationalize brand across channels
Balance experimentation and innovation with executional efficiency
Cross-Functional Partnership
Collaborate closely with Product Marketing, Content, Growth, Product, Sales Enablement, and Comms
Act as a trusted partner to senior stakeholders, aligning creative work to business outcomes
Advocate for the brand while navigating competing priorities and tight timelines
Help unify teams around a shared creative vision and operating model
Team Leadership Culture
Lead and grow the Brand Creative Studio, fostering a culture of trust, accountability, an ... (truncated, view full listing at source)
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