Marketing Manager, Turkey

Marketing Manager, Turkey Department: Marketing Team: Regional Marketing Location: Istanbul, Turkey Type: Full-Time **About the Role** Uber’s regional marketing teams play a vital role in building deep connections with the markets and communities we serve. As the frontline of our business, they collaborate with cross-functional partners to bring our products and brand strategy to life. Working with both regional and global stakeholders, they define priorities, lead region-specific marketing efforts, and execute global initiatives with local relevance. In this role, you will lead world-class, insights-driven marketing strategies that build brand impact and drive growth for Uber in Turkey. Partnering with regional and global cross-functional teams, you’ll shape the future of the business by developing and executing integrated plans that fuel consumer demand and strengthen Uber’s connection with its audiences. **What you'll do** 1. Develop a strategic understanding of market priorities (business targets, P&L priorities, user segmentation, etc.), and generate marketing strategies and plans that align with both the market priorities and the global brand strategy. 2. Analyze the state of the market and brand, and develop a deep understanding of users. 3. Identify local marketing needs and opportunities aligned with business priorities. 4. Develop, localize, and/or pulse up brand marketing initiatives that align with the market needs and global brand strategies. 5. Work with key stakeholders to develop and execute campaigns, including: creative agencies, media teams, central marketing, research & data science, performance marketing, comms, policy, Ops, etc. 6. Develop tactics and activations across owned and non-owned channels. 7. Drive the learning agenda with the research and analytics teams to uncover needed insights and measurement plans. 8. Explore, assess, and manage brand sponsorships with external partners, figuring out ways in which we can develop joint marketing activities and co-marketing plans. **Basic Qualifications** 01. Consumer marketing or related experience with