Community (Social Media & PR) Specialist

Salary: $82,900 - $91,400 Location: Greater Los Angeles Area About Sensei: Founded by Dr. David Agus and Larry Ellison, our ecosystem of products and experiences is designed with one intention: to empower you to grow well and lead the world toward greater wellbeing. Based on Dr. Agus’ philosophy, Sensei believes we can guide our guests to greater wellbeing by offering experiential movement, rest and nourishment classes and programs. The launch of the Retreats wellness brand took place on Lana’i, Hawaii in partnership with Four Season’s lodging and food offerings by Nobu. In this location, Sensei Porcupine Creek, Sensei is operating the lodging operation, as well as world-class golf, tennis, spa, fitness, movement, nutrition, meditative, enrichment and body assessment facilities. In addition, Sensei will run the FB operation, as part of a licensing agreement with Nobu. Sensei programs and continuing learning sessions are high-touch, evidence-led and supported by the latest technology. You can read our story here . Position Description The Community Specialist will play an important role on the Brand and Marketing Team, responsible for supporting all social media, communications and public relations efforts. Candidates should have professional experience in social media community management, including content creation, platform publishing, timely engagement with followers, influencer collaboration, measuring results and reporting on performance. The ideal candidate has experience in the luxury or wellness industries and a passion for health and wellbeing in their daily life. In addition, they will excel in managing diverse social media platforms— including Instagram, Facebook, TikTok, Pinterest and LinkedIn— with a nuanced understanding of how to tailor content to each channel’s unique audience and style. Beyond social media expertise, candidates should have prior experience in a client-facing role within a PR or communications agency. The Community Specialist will collaborate with the VP of Brand and Marketing and our PR agency of record, ensuring the seamless coordination of media activities, including responding to press inquiries, planning itineraries for hosted media guests, and providing administrative support for internal media initiatives. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: Report to Brand Narrative Manager for all social media activities, with a dotted line to the VP of Brand and Marketing to support communications and PR efforts Responsible for internal PR coordination with agencies to support local property operations including but not limited to project management, gathering stakeholder input to inform press communications (menu updates, team bios, etc.), scheduling interviews, and preparing editor briefing sheets for interviews and hosted stays Analyze media performance using Google Analytics to identify outlets driving high-quality web traffic and engagement Draft award and conference/event speaker submissions for the corporate office and leadership team Contribute to editorial and creative calendar planning, as well as pitch theme development Responsible for day-to-day social media operations, including posting, engaging with comments/direct messages, and identifying appropriate UGC to repost. Review photo and video content library and propose new posts based on needs Assist in the development and maintenance of social content calendars, including sourcing image/video, pitching theme ideas, and occasional copy editing Manage existing influencer relationships and propose new ones Track all influencer activities from initial reach out through deliverables Develop quarterly social media analytics reports synthesizing progress against goals. Identify successes and areas for opportunity Prepare quarterly social media trend reports including top inspirational brand examples and interesting case study examples of new platforms/mediums Prepare competitor analysis reports to ... (truncated, view full listing at source)