Director, GTM Systems

Ready to be a Titan? At ServiceTitan, we are transforming how trades businesses operate — and our GTM technology is at the center of that mission. We are seeking a Director, GTM Systems to join our Business Technology leadership team and own the strategy, architecture, and day-to-day execution of the systems that power our Go-To-Market engine. This is a builder role. The ideal candidate enjoys rolling up their sleeves, partnering deeply with Sales, Marketing, and Revenue Operations, and translating business needs into scalable, well-governed systems. You balance short-term execution with long-term platform health — and you bring both the strategic vision and the hands-on credibility to do both well. You will serve as the trusted technology partner to GTM leadership, driving the roadmap, delivering measurable commercial outcomes — pipeline velocity, sales efficiency, and marketing ROI — and putting AI at the center of how we build and operate GTM systems. What you'll do: GTM Systems Ownership & Strategy Own and operate the end-to-end GTM systems stack, with primary responsibility for Salesforce Sales Cloud, Salesforce CPQ, Marketing automation platforms (e.g., Marketo, HubSpot), and Revenue intelligence tools (e.g., Gong, Salesloft). Develop, champion, and execute a GTM systems roadmap in partnership with Sales, Marketing, and RevOps — balancing near-term delivery with long-term scalability and system health. Own the GTM technology portfolio end-to-end: vendor evaluation, prioritization, business case development, and executive alignment on highest-value investments. Cultivate and manage relationships with key external technology partners (e.g., Salesforce), advocating for ServiceTitan's roadmap priorities and influencing partner product direction. Hands-On Configuration & Delivery Lead and participate in the configuration and customization of GTM platforms — including objects, workflows, automations, reports, and dashboards — setting the standard for quality and scalability. Oversee the implementation and maintenance of integrations across GTM, finance, and data platforms, ensuring reliable, performant, and well-documented data flows. Troubleshoot escalated issues, drive root cause analysis, and continuously improve system usability, reliability, and performance. Lead cross-functional delivery across GTM programs including platform modernization, NPI, M&A integrations, and enterprise system upgrades. Lead-to-Cash Process & Architecture Own the process and systems architecture for the GTM value chain — from lead generation and pipeline management through quoting, contracting, and handoff to Finance. Partner with Sales, Marketing, and RevOps to design efficient, scalable GTM processes and identify opportunities to eliminate manual work through intelligent automation. Ensure a frictionless, automated, and data-driven flow across the full GTM stack, eliminating friction that slows pipeline conversion and revenue attainment. Put AI at the Center Champion the adoption of AI and automation across GTM systems as a core strategic priority — building AI-forward systems and ways of working from the ground up where possible. Evaluate and implement AI-powered capabilities including predictive pipeline scoring, generative AI for sales and marketing productivity, conversational intelligence, and intelligent workflow automation. Lead proof-of-concept initiatives and scale successful AI solutions into production-grade deployments across the GTM stack. Stay current with the rapidly evolving AI landscape and proactively identify opportunities to drive competitive advantage through early adoption. You actively use AI tools in your own work to accelerate thinking, sharpen ideas, and shorten iteration cycles. Integrations, Data & Governance Design and govern integration architecture between GTM platforms and adjacent systems (ERP, data warehouse, finance tools) using middleware platforms (e.g., MuleSoft, Workato). Define data models, ownership, and ... (truncated, view full listing at source)