SEO Outreacher, Vietnam (12 Month Contract)

Join the team redefining how the world experiences design. Kamusta, hey, g'day, mabuhay, kia ora, 你好, hallo, สวัสดี! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Vietnam so we can best support our teams and keep collaboration flowing.  This role is a 12-month engagement, working full-time hours per week. What you’d be doing in this role As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. Link building is evolving fast : LLMs are changing how authority signals work, and what earned placements yesterday might not work tomorrow. This role requires someone who can balance proven tactics with experimentation, adapt quickly, and think beyond just securing backlinks. You'll build high-quality backlinks for priority landing pages in Vietnam while exploring brand mention opportunities. You'll report to both your Vietnam SEO Country Lead and the Global Outreach Lead, executing local strategy while contributing to global coordination. You're not just executing a list handed to you. You're expected to be proactive, spotting opportunities, proposing optimizations, contributing to strategy discussions, and solving problems resourcefully. You'll operate with significant autonomy while staying aligned to your SEO Country Lead's priorities. Success means delivering measurable authority growth that improves Canva's rankings and search visibility, helping more local users discover Canva and contributing to the country's market penetration goal. At the moment, this role is focused on: Link Building Execution Campaign planning and execution: Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building, and press releases. Focus on strategic outreach by creating original data-driven content and surveys to naturally earn backlinks, while leveraging customer case studies to build authority Analyze competitor backlink profiles to uncover replicable opportunities Prioritize prospects based on relevance, authority, and likelihood of success Outreach and relationship building: Write personalized, culturally fluent outreach emails that resonate with Vietnam publishers and editors Manage end-to-end outreach workflows: initial contact → follow-ups → negotiation → placement → relationship maintenance Build authentic, long-term relationships with website owners, journalists, and content creators Maintain detailed records of all outreach activity, responses, and outcomes in shared tracking systems Quality assurance and reporting: Ensure all backlinks meet Canva's strict white-hat quality standards (relevant, editorial, on-topic placements) Monitor link placements for compliance, indexation, and longevity Report monthly on progress toward goals, flagging risks or blockers proactively Contribute insights to monthly performance reviews with Country SEO Lead and Global Outreach Lead Brand Mentions Platform Engagement: Identify key platforms where our brand can gain beneficial recognition Create outreach initiatives that align with each platform's culture and standards Assess and record which mentions enhance visibility Content Strategy: Explore how content is prioritized across various sources Work with relevant teams to find suitable content opportunities Monitor perf ... (truncated, view full listing at source)