Marketing Analytics Automation & Enablement Manager

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Marketing Analytics Automation Enablement Manager. About the job This position is needed to serve as architect of the marketing organization’s automated intelligence engine, unifying disparate data ecosystems into a cohesive, high-velocity growth platform. You will ensure the integrity of our underlying data architecture, implementing sophisticated automation that transforms reporting and analytics velocity, and establish a "best-in-class" work ecosystem through advanced generative AI systems. As the internal automation champion, you will drive the strategic scaling of the entire marketing analytics organization, institutionalizing efficiency and dramatically accelerating the 'velocity to value' for global stakeholders." Responsibilities In this role, you’ll: Architect automated frameworks for reporting analytics to drive weekly executive cadences, replacing manual effort with high-velocity, real-time insights Consult with cross-functional team members to identify workflow bottlenecks and architect automated systems that maximize departmental throughput. Conduct comprehensive audits of analytics and reporting workflows to design and implement optimized, automated processes that eliminate structural inefficiencies and maximize team output. 3P Enrichment: Drive enhanced capability and automation for third-party data enrichment tools. Design and govern a shared AI foundation within the marketing strategy analytics team, including a centralized repository of optimized skills, prompts, "gems," and automated scripts. You will turn individual expertise into institutional knowledge, ensuring the entire marketing organization benefits from a unified, high-performance AI toolkit. Act as the lead architect for AI-driven workflows - leveraging OpenAI, Claude, and Gemini - to automate Query optimization, Insights generation while actively training the broader team to institutionalize these efficiencies. Serve as the primary technical lead for collaboration with our Enterprise Tech (ET) teams, overseeing Segment integrations, BigQuery architecture, and overarching data governance to ensure a secure, scalable environment. Establish the automated data frameworks necessary to unify disparate top-of-funnel and bottom-of-funnel signals, providing a comprehensive, end-to-end view of marketing’s impact on pipeline and LTV. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: 5+ years of experience in analytics engineering or data operations, with a focus on building automated, high-velocity reporting frameworks and intelligence systems. Demonstrated experience applying Generative AI and LLM-driven solutions (OpenAI, Claude, Gemini) to automate complex analytics workflows and data synthesis at scale. Expert-level SQL proficiency (Presto/BigQuery, CTEs, window functions) and the ability to ... (truncated, view full listing at source)