Web Analytics & Insights Manager

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Web Analytics Insights Manager. About the job This position is needed to partner in driving a scalable, holistic web analytics implementation strategy while maintaining data integrity of existing setup, ultimately ensuring Twilio.com web tracking capabilities continue to grow, are utilized by the company, and are accurate + reliable. The ideal candidate collaborates with several cross-functional teams at Twilio such as UX, CRO, Web Strategy, Web Dev, Demand Gen, SEO, Content+ more to deliver scalable and easy-to-use web analytics solutions and insights. As a subject matter expert in this space, you will grow your presence company-wide and eventually own relationships cross-functionally. We are looking for someone with proven experience in GA4 implementation, business/marketing analytics reporting, analysis and stakeholder communications. Responsibilities In this role, you’ll: Work closely with the Web team to deliver desired web analytics tracking for business stakeholders Own and maintain a holistic GA/web analytics strategy, implementation, troubleshooting, documentation + enablement Brainstorm with technical and non-technical stakeholders on creative ways to meet data requirements, while balancing site performance, holistic tagging strategies, and expanded data capabilities Drive continual web analytics capability improvements, and maintain high standards for data integrity Own and share recurring monthly and adhoc analysis, deep dives, storytelling to uncover the ‘so what’ - providing actionable insights and recommendations across site, page, channel and A/B testing performance Strategize and build scalable solutions that support company-wide enablement and the utilization of web analytics for data-driven decision-making Partner with our CDP SMEs to orchestrate a unified data strategy, maximizing the integration between our CDP and Google Analytics to drive a 360-degree view of the customer journey Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: 5 years of experience in web analytics ​​Expertise in Google Analytics 4, both implementation and analysis. Strong knowledge of JavaScript, HTML, and browser dev tools. Hands-on experience with Google Tag Manager (GTM) Familiarity with A/B and multivariate testing frameworks, as well as web personalization Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences Detail-oriented with a passion for clean, trustworthy data. Strong analytical skills with a track record of independently exploring data, delivering insights, storytelling, and actionable recommendations. Excellent collaborator across cross functional teams; skilled in managing stakeholder projects Highly reliable and accountable. A self-starter. Interest or experience in applying AI-driven ... (truncated, view full listing at source)