Sr. Analyst, Strategic Measurement

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Sr. Analyst, Strategic Measurement. About the job We are actively recruiting for this role to fill an existing vacancy. This position is needed to serve as the "New Frontiers" lead for the Marketing Strategy, Analytics Innovation team, focusing on ambiguous, highly strategic emerging channels, potential programs measurement optimization/instrumentation. You will be responsible for defining, measuring, and accelerating our growth in new digital landscapes, specifically focusing on AI Engine Optimization (AEO), brand measurement and advanced attribution frameworks. Partnering closely with the global marketing analytics teams, Brand, Demand Gen, PR, Content, and Developer Network teams, you will execute against high-visibility objectives enabling marketing's business impact to executive leadership. Ideally, this position has a strong statistical background, a substantial capacity for hypothesis-driven thinking, and the ability to deliver "unmistakable clarity" in complex executive presentations. Responsibilities In this role, you’ll: Analyze LLM visibility and Share of Voice, create a continuous feedback loop across various teams to optimize Twilio's presence in AI search/AEO (answer engine optimization), drive enablement and operational efforts to ensure consistent tool usage and storyline. Support the strategy, data ingestion, and modeling required to build and maintain net new and existing brand measurement components. Drive a single, cohesive narrative combining disparate data sets. Inspire experimentation adoption in teams. Build the frameworks and structure to drive experimentation rigor and clarity of incrementally of marketing initiatives. Support Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) initiatives to understand the impact of various marketing channels on Sign Ups, SQLs, activations, and guide budget allocation. Translate complex data sets into actionable insights and strategic recommendations for exec-level audiences. Own enablement efforts for emerging channels, sharing accomplishments, KPIs, and cross-team collaborations broadly across the marketing organization. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: 5+ years of experience in statistical analysis, experimentation and/or scenario planning. A strong understanding of SEO and emerging AI Search (AEO/GEO) landscapes. A hypothesis-driven thinker who does not just report the "what," but actively tests the "why". Able to formulate testable guesses and distill the essential from complex marketing data. Experience with running or interpreting advanced measurement frameworks (Incrementality, MMM, MTA). Highly reliable and a self-starter. Interest or experience in applying AI-driven solutions to analytics workflows. Strong communication skills with the ability to communicate effectively ... (truncated, view full listing at source)