Brand Activation & Recruitment Associate

Are you passionate about building strong brands that genuinely impact young people’s lives? Do you enjoy being on the ground, activating communities, and turning ideas into tangible recruitment results? We are looking for a Brand Activation Recruitment Associate with 3–5 years of experience in marketing, brand activation, or recruitment within education, youth, or tech ecosystems. This role is ideal for someone who is beginning to demonstrate mastery in their craft, can independently manage campaigns and activation projects end-to-end, and thrives in environments where ownership and initiative are expected. You will support ALX Morocco’s recruitment growth by executing high-impact brand and activation initiatives across digital and on-the-ground channels. If you are proactive, structured, creative, and driven by measurable impact, this is your opportunity to grow into a future Lead or Specialist while contributing to a mission that shapes Africa’s future. ABOUT ALX AFRICA ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers. With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity. We achieve this by: Providing young professionals with access to the most in-demand tech skills that will power the future. Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework. Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. Visit our website www.alxafrica.com to learn more about our digital revolution. ABOUT THE ROLE The Brand Activation Recruitment Associate will play a key role in driving awareness, engagement, and learner acquisition in Morocco. You will be responsible for executing brand activation initiatives, supporting recruitment campaigns, managing on-the-ground presence, and ensuring strong follow-up across the funnel. This role requires someone who can independently manage projects, prioritize effectively, and proactively check in with their manager when needed. You will collaborate closely with the Recruitment Marketing Specialist, LCE team, and Partnerships team to ensure recruitment strategies are cohesive and aligned with broader organizational goals. RESPONSIBILITIES Brand Activation On-Ground Campaigns Plan and execute offline brand activations, school presentations, campus tours, and information sessions. Represent ALX at events and ensure high-quality learner engagement and lead capture. Support ambassador programs and community-led activation efforts. Coordinate logistics for recruitment events and ensure brand consistency. Digital Recruitment Support Assist in executing digital campaigns across social media and other platforms. Support content adaptation for local audiences under guidance from the marketing lead. Monitor engagement and funnel metrics to identify performance trends. Proactively suggest improvements based on data insights. Lead Nurturing Conversion Follow up with prospective learners via calls, messages, and email. Support structured lead nurturing workflows. Ensure timely responses to ... (truncated, view full listing at source)