Content and Social Media Specialist: Lagos

Do you believe that great content does more than entertain, it moves people closer to a decision? Do you understand the difference between content that gets likes and content that drives enrolments and do you know how to build a strategy that delivers both? Can you look at a social media dashboard and tell immediately what is working, what is performing for the wrong reasons, and what needs to change? Do you have a genuine feel for how Nigerian young professionals consume content, what stops their scroll, and what makes them trust a brand enough to invest in it? Can you write copy that sounds like a human being rather than a marketing department and do you do it quickly and consistently without needing three rounds of feedback to get it right? Do you thrive in environments where the brief is sometimes imperfect, the timeline is always tight, and the best ideas come from paying close attention to the audience? If so, this might just be the role for you. About ALX Africa ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers. With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity. We achieve this by: Providing young professionals with access to the most in-demand tech skills that will power the future. Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework. Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey. Our impact thus far: 347k+ graduates since 2020 257k youth in work 31k youth starting own ventures 60k youth in jobs created by entrepreneurs Visit our website www.alxafrica.com to learn more about our digital revolution Role Summary The Content Social Media Specialist is responsible for shaping how ALX Nigeria communicates its value to the market through compelling storytelling and engaging digital content. This role leads the development and distribution of content that educates prospective learners, builds trust in the ALX brand, and supports learner acquisition campaigns. Working closely with the Growth Specialist and Performance Marketing Specialist, the Content Social Media Specialist ensures that ALX programmes, learner stories, and outcomes are communicated clearly and compellingly across digital platforms. The role combines content strategy, storytelling, social media distribution, and creator community development to strengthen ALX Nigeria’s digital presence and expand its reach across Nigeria’s technology and youth ecosystem. The ideal candidate understands how content drives demand generation and can translate complex educational offerings into clear, relatable narratives that inspire action. Success in this role requires both creativity and discipline; someone who can consistently produce engaging content while also creating moments that capture national attention and drive organic amplification. Specific Responsibilities Content Strategy and Copywriting ○ Develop and execute a content strategy that clearly communicates the value of ALX programmes and inspires prospective learners to take action. ... (truncated, view full listing at source)