Unified Measurement & Marketing Science Director

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Unified Measurement & Marketing Science Director Director, Unified Measurement & Marketing Science Overview The Director, Unified Measurement & Marketing Science will develop and lead Mastercard’s enterprise-wide brand health tracking capability, unifying brand, consumer, and B2B audience measurement into a single, connected global system. This role defines the global measurement strategy, KPI governance, dashboards, and performance insights that power smarter marketing, brand, product, sponsorship, and business decision-making across all markets and audiences partnering closely with cross-functional teams. This leader will transform fragmented measurement into a cohesive, future-ready discipline - enabling faster, clearer, and more strategically integrated performance insights that support Mastercard’s innovation and growth ambitions. Role Lead the global unified measurement program (Consumer / B2B / SME) • Design and own the end-to-end framework for Mastercard’s new single brand tracking and measurement system, driving relevance, saliency, differentiation, and business growth. • Define a unified KPI taxonomy, governance model, and reporting cadence across brand, campaign, audience, regional, product, and business-line views. • Ensure the program delivers high-impact, enterprise-level insights aligned with Mastercard’s strategic priorities. Develop connected measurement strategies for the brand • Stand up a holistic performance framework integrating brand health, audience needs, media and creative performance, sponsorship impact, and business outcomes. • In partnership with Brand Strategy + Advertising, B2B, and Media, ensure measurement is consistent, comparable, and intuitive for cross-functional leaders. • Integrate AI capabilities into new and existing measurement systems and dashboards that meet the needs of business teams. • Identify, design, and implement new measurement capabilities leveraging advanced analytics, AI, and automation, working closely with technical and business partners. Drive compelling measurement storytelling for leadership and key partners • Translate complex tracking outputs into simple, strategic narratives that guide decision-making and investment. • Provide actionable insights that inform brand, marketing, B2B, product, and sponsorship strategies. • Partner closely with Marketing, and regional teams to influence upstream planning. • Deliver thought leadership through clear, concise data storytelling. • Develop best practices, new methodologies and standardization that can be leveraged and scaled across regions. Partner and integrate across analytics, science, and measurement ecosystems Partner with analytics, data science, modeling, and media measurement teams to fuse survey, behavioral, digital, attribution, and modeled outputs into unified performance insights. • Influence senior stakeholders across Mastercard to drive adoption of unified measurement standards and embed insights into strategic decision-making. • Collaborate with cross-functional leaders to ensure consistent methodologies, eliminate duplication, and improve enterprise integration across measurement approaches. Lead vendors, research partners, and cross-functional execution • Oversee global partners responsible for sampling, fieldwork, modeling, reporting, and dashboarding. • Ensure methodological rigor, data quality, and operational efficiency across all markets and business lines. • Manage program budgets and o ... (truncated, view full listing at source)