Product Marketing Senior Analyst - Dynamic Yield

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Product Marketing Senior Analyst - Dynamic Yield We are seeking a results-driven product marketer to support the execution of marketing strategy for Dynamic Yield, one of our key Services Portfolios. This role will report to the Director, Product Portfolio Marketing. The Senior Analyst will collaborate closely with the Director and cross-functional teams, including product management, sales, and other functions in services marketing to bring new products to market, and execute on programs to drive business growth for the portfolio. The ideal candidate will have a basic understanding of product marketing, full funnel marketing tactics, and product lifecycle management as well as experience in the personalization industry. Key Responsibilities: Conduct regular competitive analysis and customer research as an input into refined positioning; ensure alignment with market trends and needs. Support the execution of tier 1 and tier 2 product launches and campaigns, and development of use case playbooks for the portfolio. Collaborate with integrated marketing, customer marketing, field marketing, partner marketing, and digital marketing on product launch and use campaigns. Review materials created by other marketing teams. Manage and maintain product portfolio information about priority products in the shared inventory on Monday.com. Create advanced sales enablement assets to reflect use case messaging for our sellers. Participates and facilitates meetings with stakeholders, providing marketing updates. Qualifications: Proven experience in product marketing, preferably in a B2B martech environment, Personalization SaaS a plus. Experience working with cross-functional teams, including product, sales, and regional marketing teams. Experience creating basic creative content across channels including presentations, sales materials, digital, videos. Experience delivering presentations to internal or external stakeholders. Able to lead, plan and manage a project/initiative to achieve its set goals and deliverables within a defined timeline and budget. Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. In line with Mastercard’s total compensation philosophy and assuming that the job will be performed i ... (truncated, view full listing at source)