Senior Digital Marketing Specialist

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Digital Marketing Specialist Mastercard Data & Services provides cutting-edge data analysis and consulting services to Fortune 500s, governments, and nonprofits to make multimillion-dollar business decisions and grow their organizations. Our Advisors Client Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Mastercard Advisors works with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors Client Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our marketing specialists lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. In the Czech Republic and Slovakia, we work closely with marketing teams in the largest banks, payment solution providers, and retailers. Roles and Responsibilities Client Impact Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact Take charge of client projects, collaborating to conceptualize and execute impactful campaigns End-to-end execution of Marketing Services projects focusing on financial performance and impact Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives Ensure operational project execution within agreed milestones and budget Manage creative development and media planning, meeting high-quality standards aligned with client needs Assess, recommend and improve the performance of client’s marketing activities by using data insights and data visualization tools Team Collaboration & Culture Collaborate with internal and external marketing partners to support business growth, to identify key findings, prepare effective presentations, and deliver recommendations to clients Independently identify issues in defined area of analysis, and structure and synthesize own analysis to highlight relevant findings Lead internal and client meetings, and contribute to project management Contribute to the firm's intellectual capital Basic Qualifications Undergraduate degree with work experience focused on one or more of the following fields: marketing content, digital and/or social media campaigns, digital customer experience, digital marketing, offline marketing activities/campaigns, direct marketing, marketing research, marketing communication and PR At least 5 years of relevant work experience in marketing Advanced Word, Excel, and PowerPoint skills Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment Ability to communicate effectively in English and Czech or Slovak is a must Relevant marketing degree or equivalent experience needed Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs Preferred qualifications Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, account management, project management, marketing and/ ... (truncated, view full listing at source)