Marketing Specialist: Johannesburg

Do you enjoy shaping and leading regional marketing strategies that build brand awareness and drive growth? Are you experienced in building successful go-to-market strategies, guiding communications and PR initiatives that strengthen brand presence? Have you successfully overseen marketing teams or agencies to deliver cohesive marketing and brand campaigns? Are you confident using insights and data to inform strategic decisions and measure impact? If this sounds like you, this role could be your next opportunity to lead and define our regional marketing vision. About ALX Africa ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. We've embarked on an independent journey to provide world-class tech, creative and entrepreneurship skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable careers. With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech, creative and entrepreneurship industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our learners for in-demand roles. We achieve this by: Providing young professionals with access to the most in-demand tech, creative and entrepreneurship skills that will power the future. Empowering the next generation of technology innovators, entrepreneurs, and creators through challenging, real-world coursework. Building a lifelong, impactful community of professionals and entrepreneurs that supports them at all stages of their career journey. Our impact thus far: 347k+ graduates since 2020 257k youth in work 31k youth starting own ventures 60k youth in jobs created by entrepreneurs Visit our website www.alxafrica.com to learn more about our digital revolution. Role Summary ALX South Africa is looking for an experienced Marketing Specialist, who will lead the development and execution of regional marketing strategies that strengthen brand awareness, engage key stakeholders, and position our organization as a leading force for youth and talent development. This role focuses on strategy, communications, and brand building, ensuring all messaging aligns with the brand through compelling storytelling. The specialist will oversee a high-performing marketing team and manage external partners, agencies, and contractors to deliver innovative campaigns across digital and offline channels. The role combines strategic oversight with leadership, enabling the marketing team to create content, manage social media, design brand experiences, and execute events, while the Marketing Specialist ensures alignment with broader brand, GTM, and communications objectives. Specific Responsibilities Marketing Strategy Brand Leadership: Develop and implement regional marketing and go-to-market strategies that expand brand awareness and resonate with target audiences. Shape overall communications and PR initiatives, ensuring messaging tells a consistent, compelling brand story. Align regional activities with global marketing strategies while tailoring campaigns to local audiences. Track performance metrics, extract actionable insights, and adjust strategies to maximize impact. Design and implement a seamless, multi-channel user journey from awareness to registration. Ensure all touchpoints—including ads, landing pages, websites, social media, and events—deliver a consistent and engaging brand experience. Digital Marketing Online Growth: Oversee digital campaigns to increase reach, engagement, and conversion across social media, web, video, and other online channe ... (truncated, view full listing at source)