Director of Product Marketing, Lending

About the role We are hiring for a Director of Product Marketing to lead go-to-market strategy across our Lending and Trust Safety product areas. In this role, you’ll own how we bring complex, high-impact financial products and risk systems to market—translating them into clear, compelling value for our members while maintaining trust and transparency. You’ll partner closely with Product, Risk, Legal, and Growth to shape positioning, influence the roadmap, and drive adoption of products like MyPay, SpotMe, lending offerings, and critical safety and fraud prevention systems. This role requires strong strategic thinking and cross-functional leadership, balancing growth goals with regulatory, risk, and member trust considerations. The base salary offered for this role and level of experience will begin at $199,000.00 and up to $275,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Define and lead go-to-market strategy for key products and features, from launch through scale Develop clear, differentiated positioning and messaging that resonates with target customers Drive alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution Improve product adoption, engagement, and retention through effective product marketing strategies Partner with Product to influence roadmap and feature prioritization based on market and customer insights Build and scale a high-performing Product Marketing team, setting clear priorities and execution standards Establish frameworks and processes for repeatable, high-quality product launches To thrive in this role, you have 10+ years of experience in product marketing or related roles (e.g., growth, strategy) 7+ years of experience leading and scaling high-performing teams 2+ years of consumer lending experience Proven track record of owning end-to-end go-to-market strategy for products or features Strong expertise in positioning, messaging, and value proposition development Experience partnering closely with Product, Growth, Brand, and Analytics Ability to translate complex product capabilities into clear, compelling customer narratives Strong analytical mindset with experience using data to inform strategy and measure impact #LI-AM1 #LI-Hybrid A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in every ... (truncated, view full listing at source)