Paid Media Manager, Influencer & Affiliate

<p><strong>About the Paid Media Manager, Influencer & Affiliate </strong><strong>at Headspace:</strong></p> <p>We are seeking a dynamic <strong>Paid Media Manager </strong>with expertise in <strong>influencer and affiliate marketing</strong> to join our performance marketing team. This role will be responsible for driving performance, managing partnerships, and executing campaigns that deliver measurable business impact. The ideal candidate is data-driven, highly organized, and has strong relationship-building skills with both creators and agency partners. You will collaborate cross-functionally with Brand, Creative, Content, Product Marketing, Analytics, Finance, & Legal to ensure programs support major launches and align with key business objectives.</p> <p><strong>What you will do:</strong></p> <p><strong>Influencer Marketing</strong></p> <ul> <li>Identify and review potential influencer and creator partners across key platforms.</li> <li>Review content and provide actionable feedback to ensure brand alignment.</li> <li>Lead testing & ideation for upcoming influencer campaigns.</li> <li>Track, analyze, and report on weekly influencer performance to leadership and cross functional partners.</li> <li>Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy based on performance.</li> <li>Generate tracking codes and links for campaigns.</li> <li>Conduct competitive reviews to benchmark and optimize strategy.</li> <li>Serve as the primary point of contact for creators and influencer agency.</li> </ul> <p><strong>Affiliate Marketing</strong></p> <ul> <li>Review and approve new affiliate partner opportunities.</li> <li>Manage day-to-day affiliate approvals and communications.</li> <li>Oversee performance reporting and campaign measurement, iterating off of insights.</li> <li>Track, analyze, and report on weekly affiliate performance to leadership and cross functional partners.</li> <li>Issue and manage affiliate tracking codes.</li> <li>Handle voucher code reversals and compliance monitoring.</li> <li>Serve as the primary point of contact for partners and affiliate agency.</li> </ul> <p><strong>Required Skills:</strong></p> <ul> <li>5+ years of experience in influencer and affiliate marketing.</li> <li>Proven track record of managing influencer campaigns and affiliate programs and hitting DR targets.</li> <li>Data-driven, analytical mindset with experience in performance tracking and reporting.</li> <li>Highly organized with excellent attention to detail.</li> <li>Ability to manage & optimize spend against pre-existing budgets and prioritize multiple projects simultaneously.</li> <li>Strong communication and relationship-building skills including the ability to effectively secure talent and manage external agencies.</li> <li>Strong verbal and written communication skills.</li> </ul> <p><strong>Preferred Skills:</strong></p> <ul> <li>Mobile app / subscription experience is strongly preferred but not required</li> <li>Passion for the mental health & mindfulness space </li> </ul> <p><strong>Location: </strong></p> <p><strong>We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time. </strong>For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days p ... (truncated, view full listing at source)