Senior Manager, Integrated Marketing - APAC

<div class="content-intro"><p>At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.</p> <p>What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.</p> <p style="padding-left: 40px;">Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.</p> <p style="padding-left: 40px;">Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating<em> </em>our wins – big and small.</p> <p>Supported by operating principles of being strategy-led, <a href="https://www.anaplan.com/careers/">values</a>-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!</p></div><p>Do you pride yourself on knowing the latest approaches to driving and execute on demand generation activities across ASEAN in a dynamic organization. Do you get excited when teaming with, and advocating for, Sales? Like what you hear, you may be a good fit for the. Reporting to Senior Director, Marketing, APAC, you'll be responsible for the achievement of the full range of demand and awareness generation targets within your region. </p> <p>You will drive the development, execution, measurement and reporting of successful marketing programs that support business goals. To this end, you will be accountable for the effective allocation of marketing budget, the alignment of marketing activity to sales priorities, and the detailed reporting of results to sales and marketing management. </p> <p>Collaborating with all global marketing functions to define campaign requirements, develop programs and localise them for regional relevance and impact. You team with our sales organisations to optimise field readiness, alignment and follow-through. You also collaborate with web marketing, online marketing, PR, events, marketing operations and agency teams to ensure an integrated, multi-channel approach to demand generation campaigns.</p> <p>You will have at least 10 years’ experience in a regional marketing role and a hard-working, resourceful and resilient self-starter<strong> </strong>who thrives in a fast-paced environment where initiative and innovation are required. You should be a doer and not a delegator. Your role is to think big, to design integrated marketing programs, to enable the field sales to increase their pipeline. Your attention to detail, collaboration skills and “buck-stops-here” attitude will be critical to your success in this role.</p> <p><strong>Your Impact</strong></p> <ul> <li>Develop the regional/local field marketing plans to supports sales objectives growing existing and acquiring new customers in specific territories.</li> <li>Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, assisting with industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc.</li> <li>Ensure alignment with corporate digital/demand generation programs (e.g., webinars, direct email, advertising) and if necessary, localise to extend reach or impact.</li> <li>Collaborate with account tea ... (truncated, view full listing at source)