Staff Product Manager, MarTech

<p><strong>About the  Staff Product Manager, MarTech</strong><strong> at Headspace:</strong></p> <p>We are seeking a Staff Product Manager, MarTech to craft and optimize the member journey, driving acquisition, deeper engagement, and lasting retention by connecting with our members at the right moments, in the right channels. You will own the strategy and execution to ensure a single, cohesive, and personalized member experience across all communication channels and products (web, mobile, push, email, SMS). You will be the product leader responsible for defining the long-term vision to maximize sustainable, high-quality member growth and achieve market leadership by creating a delightful, seamless member journey from discovery to becoming a loyal, lifelong user. Success in this role requires a deep understanding of our members and a strong focus on leveraging data and technical growth infrastructure to deliver highly personalized, context-aware communications that truly resonate. At Headspace, product leaders are expected to model experimentation with purpose, share feedback with care, and a deep commitment to the member journey. This role will require strategic leadership, clarity, and curiosity to scale our Outbound MarTech capabilities.</p> <p><strong>What you will do:</strong></p> <p>As a <strong>Staff Product Manager, MarTech,</strong> you will be responsible for a variety of tasks crucial to the success of the Headspace Product team. Your day-to-day responsibilities will include:</p> <ul> <li><strong>Craft Cohesive Member Journeys:</strong> Own the product strategy for integrating and orchestrating all lifecycle marketing channels (in-app promotions, push notifications, email, SMS) to deliver a seamless, coordinated, and impactful experience for every member.</li> <li><strong>Enable Member-Centric Growth:</strong> Define and manage the technical infrastructure and data foundation required to understand member behavior and power highly effective, personalized communications, including marketing measurement capabilities and CAPI implementation.</li> <li><strong>Orchestrate Member Engagement:</strong> Lead the product development for Lifecycle Automation, including trigger mapping and intelligent channel choice, to ensure every member receives the most timely and relevant communication without being overwhelmed (frequency capping logic).</li> <li><strong>Optimize the Member Experience:</strong> Drive a culture of data-driven growth by leading the strategy for Experimentation & Optimization (A/B/n Testing), ensuring we are constantly learning what truly serves our members best, and developing robust Incrementality Testing capabilities using "Holdout Groups."</li> <li><strong>Ensure Member Trust & Accessibility:</strong> Take product ownership of key operational metrics like Deliverability & Privacy Compliance, focusing on maintaining sender reputation, managing consent ledgers with integrity, and optimizing mobile push delivery rates to ensure our message is accessible and trusted.</li> <li><strong>Deeply Understand and Serve Our Audiences:</strong> Enhance outbound personalization capabilities by leveraging dynamic content creation and refining Audience Segmentation tooling (e.g., identifying "Power Users," "At-Risk Users") to ensure every outbound communication is relevant, valuable, and deeply personalized for the member.</li> <li><strong>Drive Cross-Functional Impact:</strong> Partner closely with Core & Personalization Product, Engineering, Data Science, Performance & Lifecycle Marketing, and Legal teams to align our efforts and ensure the successful execution and adoption o ... (truncated, view full listing at source)