SEO & GEO Manager

About Ping Identity: At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. SEO GEO Manager Summary Ping Identity is looking for an SEO (search engine optimization) GEO (generative engine optimization) Manager to help shape how our brand is discovered and trusted across search engines and generative AI platforms. This role focuses on executing and optimizing SEO and GEO initiatives that align with established team strategy and business priorities. Reporting to the Senior Manager of SEO Web Experience, this person works closely with Web, Campaigns, and Product Solution Marketing to influence how content, architecture, and authority signals are built. The role is ideal for someone who takes initiative, collaborates effectively across teams, and drives work forward while partnering closely on direction, prioritization, and outcomes. You will: Deliver against Ping Identity’s SEO and GEO strategy across traditional search engines and generative AI platforms, ensuring initiatives align with team and broader business priorities Drive technical SEO initiatives, including site structure, internal linking, schema, performance, and indexation Serve as the primary owner and point of contact for SEO and AI-enabled platforms, such as Conductor and AirOps, helping shape best practices and use cases Identify opportunities to improve off-site visibility and authority across third-party platforms and industry sources Partner closely with Web, Campaigns, and Product Solution Marketing teams to support planning and execution Analyze performance data and communicate clear insights, recommendations, and tradeoffs to stakeholders Drive progress proactively, adjusting priorities in partnership as new opportunities or constraints emerge You have: 3+ years of direct SEO experience, with 5+ years of related digital marketing or performance marketing experience Experience working in a B2B technology environment Strong technical SEO fundamentals, including structured data and site performance optimization Hands-on experience with GA4, Google Search Console, and common SEO platforms such as Conductor or Semrush The ability to communicate complex ideas clearly to non-SEO audiences A proactive working style, with the ability to move work forward and make decisions using imperfect information Bachelor’s degree in Marketing, Communications, Business, or equivalent experience. You have an advantage if: Experience in cybersecurity, identity, or enterprise SaaS Experience optimizing content for generative AI engines, such as ChatGPT or Gemini Familiarity with AI-enabled workflows, content automation, or content engineering tools (e.g., AirOps) Familiarity with strategies for increasing brand/entity visibility in third-party sources leveraged by generative AI (e.g., Wikipedia, Reddit, industry media). Proven ability to collaborate across marketing functions to align S ... (truncated, view full listing at source)