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Head of Growth Marketing LondonMarketing /On-Site APPLY FOR THIS JOB £70,000 - £80,000 a year Title: Head of Growth Marketing Location: London - Oval (Hybrid - 4 days per week in office) Salary: £70,000 - £80,000 OTE per annum + Equity What I’m looking for 👋 Hi, I’m Ahmed, VP of Marketing at Zen Educate. I’m hiring for a key role in my team to lead our schools marketing function. We need a builder: someone who can architect the strategy, build the scalable systems to deliver it, and drive the execution that fuels our sales team. You won't just be running campaigns; you will be defining what great looks like and building the marketing machine that allows us to scale efficiently. You will bridge the gap between high-level strategy and ground-level execution, ensuring our ABM, content, positioning, and sales enablement are world-class. The team is lean, so we need someone who thrives in a hands-on environment and is comfortable building while doing. You’ll own the ABM strategy and drive our B2B acquisition engine across the UK. This is a high-influence role focused on building our presence through targeted outbound campaigns and robust sales enablement. You’ll be responsible for how schools engage with Zen, directly impacting our lead flow, conversion rates, and overall market dominance. Here’s what I value: Strategy = Systemisation. You don't just have good ideas; you build the systems that make those ideas repeatable without you. High Standards & Ownership. You take full accountability for the number. If the pipeline is light, you take it personally and fix it. Customer-first mindset. You ask the right questions and approach your work through the lens of the schools we serve. Player/Coach Mindset. You are happy to roll up your sleeves and write copy or build a workflow, but you do it with a view to scaling it. If you're excited to play a critical part of Zen’s UK growth, make an impact fast, and help define how we position ourselves to schools, I’d love to hear from you. What we’re building and why Getting the right teacher into the right school at the right time is a real-world problem worth solving for the education system, for children, and for the long-term sustainability of school staffing. Since launching in 2017, we've saved schools over £30 million. In 2024, we closed the largest EdTech round in Europe and are expanding rapidly in both the UK and US. 🚀 To keep growing in the UK, we need to reach more schools, strengthen our brand, and create scalable, automated systems that support a high-performing sales team that’s where you come in. What you’ll actually do 🎬 Let’s get specific. Here’s the kind of work you’ll lead: 1. Architect the Growth Engine (Systemisation) Move us from manual effort to a scalable machine. Build and optimise the automations, lead scoring, and workflows that drive MQLs to Sales with a big focus on Account Based Marketing Own the martech stack and data flow for schools, ensuring we have visibility on what works and why. Design the Standard Operating Procedures (SOPs) for the function to ensure high-quality execution at scale. 2. Drive Commercial Impact & Sales Alignment This is not a brand awareness role; it is a revenue role. You will work lock-step with Sales Directors to ensure lead quality and conversion. Own Sales Enablement: You will identify gaps in our pitch/collateral before Sales does. You will build the battlecards, case studies, and localised messaging that help them win. Review and upgrade the current operational output of the marketing function. 3. Strategic Positioning Define how we win in the market. Refine our narrative to cut through the noise. Lead our multi-channel strategy (Email, Paid, Partnerships), ensuring every channel has a clear ROI and a playbook with a focus on Account based Marketing. Why this role is unique ⭐️ • You are the Architect, not just the Operator. You aren't inheriting a perfect playbook to execute. You have the mandate to lo ... (truncated, view full listing at source)