Senior SEO Manager

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com . About this position: We’re looking for a Senior SEO Manager to lead Later’s organic growth engine and drive measurable impact across demand generation. In this role, you’ll be both a strategic leader and a hands-on practitioner—developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later’s authority in the creator and social media space. Reporting to the VP of Demand Generation, you’ll own Later’s SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership. What you'll be doing: Strategy Own Later’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business. Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth. Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance. Technical/ Execution Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy. Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology. Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture). Manage technical SEO initiatives—site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful). Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries. Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition. Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation. Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions. Team / Collaboration Serve as Later’s SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns. Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy. Partner with Web for technical SEO, site health, and on-site optimizations. Partner with Product Marketing to embed SEO into GTM motions and campaign planning. Mentor junior SEO contributors (current or future) and establish SEO best practices across teams. Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally. Leadership Act as the hands-on manager and subject matter expert for SEO at Later. Balance day-to-day execution with setting strategy, frameworks, ... (truncated, view full listing at source)