Lifecycle Growth Marketer

Lifecycle Growth Marketer WHY JOIN US? We’re building the OS for new gen creators. We don’t have rigid silos or endless process manuals; we trust smart people to shape their work and jump in where it matters most. You’ll help define how the world experiences our organization. THE ROLE We're hiring our first dedicated lifecycle growth marketer. You'll own the PLG (product-led growth) motion from the moment someone discovers Comfy through to expansion revenue — email programs, CRM nurture, free-to-paid conversion, upsells, cross-sells, and content-led growth. You'll work directly with the founding team, Marketing Lead, engineers and designers. What You'll Own Email & CRM - Build and own our email marketing infrastructure on Hubspot end-to-end — list architecture, segmentation logic, and deliverability. - Design and run automated nurture sequences for free users and subscribers - Own lifecycle messaging across onboarding, activation, re-engagement, and retention Free-to-Paid Conversion - Identify and instrument the moments in the user journey where free users are most likely to convert to Comfy Cloud - Run rapid experimentation on messaging, timing, and triggers to improve conversion rates - Build behavioral cohort analysis to understand what separates activated users from churned ones Upsell & Cross-sell - Develop playbooks for upgrading Cloud subscribers to higher tiers - Track expansion MRR and own the lifecycle metrics that feed it Content-Led Growth - Develop content programs (tutorials, workflow templates, use-case spotlights) that drive SEO, activation, and retention - Work with the community and creative team to surface user-generated content into growth loops - Build out a referral or community-led growth motion that leverages our 1M+ open-source user base What We’re Looking For - 5+ years of experience building lifecycle programs at a PLG company — you understand what it means to attract and convert users to paid customers - You are technical enough to instrument campaigns, build segments, and set up automation in Hubspot - You are comfortable owning a number (conversion rate, expansion MRR, email-attributed pipeline) and defending it - Experience growing technical products (developer tools, infrastructure, data, fintech, APIs, etc.) - A true IC mindset - you want to tinker and build - High ownership, resilience, and competitiveness — you run toward hard problems - Comfortable with ambiguity and moving fast in an early-stage environment - Strong communicator who can earn trust with both technical and business stakeholders WHAT IS COMFYUI? ComfyUI https://www.comfy.org is the world’s leading visual AI platform — an open, modular system where anyone can build, customize, and automate AI workflows with precision and full control. Unlike most AI tools that hide their inner workings behind a simple prompt box, ComfyUI gives professionals the freedom to design their own pipelines — connecting models, tools, and logic visually like building blocks. It’s used by artists, filmmakers, video game creators, designers, researchers, VFX houses, and among others, teams at OpenAI, Netflix, Amazon Studios, Ubisoft, EA, and Tencent — all who want to go beyond presets and truly shape how AI creates. ComfyUI empowers those who were not trained with the power of the brush to also be a painter, and those who are, to be a maestro. - Built for users who value transparency and control Infinitely extensible — thousands of community-made nodes and integrations - Scales from creative experimentation to production automation - Open-source, used by millions, and backed by one of the most active AI communities online - Evolving to democratize visual AI creation: empowering everyone from hobbyists to studios, storytellers, and enterprises to be more productive and creative than ever before ComfyUI isn’t just another AI app. It’s aiming to become the operating system for visual generative AI , the foundation on wh ... (truncated, view full listing at source)