Online Marketing Intern – Lifecycle Messaging (Summer)

Online Marketing Intern – Lifecycle Messaging (Summer) Company: Gen Digital ( Avast Norton) – global consumer SaaS security company Location: Prague (onsite) Department: Freemium CSM – Lifecycle Messaging (Avast, AVG, CCleaner) Schedule: Full-time, fixed-term internship (10 weeks, starting 1st July) Eligibility: Active student or very recent graduate, able to work onsite in Prague for the full duration About Gen Gen is a global company dedicated to powering digital freedom through its trusted consumer brands, including Norton, Avast, LifeLock, MoneyLion and more . We deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries . We’re always looking for smart, curious and high-impact talent who see AI as a teammate – using it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits and wellbeing programs. At Gen, we are scrappy and relentlessly customer driven . We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. About the Team – Freemium CSM Lifecycle Messaging You’ll join the Freemium Customer Success Management (CSM) organisation, which looks after customers using our Avast, AVG and CCleaner products. The team focuses on end‑to‑end customer journeys and lifecycle communications – for example, what people see when they: Install and start using our products Receive lifecycle and transactional emails and in‑product messages Manage their subscriptions (billing, renewals, upgrades, cancellations, etc.) The Lifecycle Messaging group sits at the intersection of product, marketing and customer experience , making sure our journeys are clear, consistent and genuinely helpful – not spammy or confusing. Role Overview We’re looking for an Online Marketing Intern – Lifecycle Messaging to help us understand what our customers experience when they buy, use and manage our products — and how we can make that experience better. You’ll look at real customer journeys (screens, emails, product flows), spot where things feel confusing or frustrating, and suggest simple, concrete improvements that make life easier for our users. If you’re curious about AI , there’s also room to explore how we could automate parts of this work in the future. This is a hands‑on role where your work can directly influence how millions of people experience our products. What You’ll Do Follow the customer journey Walk through what customers see when they: Buy a product on the web or in the app Start using the product for the first time (onboarding) Receive lifecycle and transactional emails and in‑product messages Manage their subscription (billing, renewals, upgrades, cancellations, etc.) Spot problems and opportunities Look for moments where the experience is: Confusing or unclear Inconsistent in tone, design or wording Causing extra effort or frustration Highlight where this could hurt conversion, satisfaction or retention . Summarize and share your findings Create simple overviews (slides, docs or diagrams) that: Show what customers go through step by step Highlight where the experience could be smoother Turn your findings into clear, prioritised recommendations . Suggest customer experience improvements Propose ideas such as: Clearer, more focused messages or screens Fewer steps in a flow More consistent tone and visuals across touchpoints Help outline “future state” journeys that show how the experience should work. Work with different teams Collaborate with: Design / UX on flows, messaging and patterns Product Management on constraints and opportunities in the product Marketing and Customer Success on lifecycle programs and priorities Jo ... (truncated, view full listing at source)