Director - Ecommerce Product Management

Who we are Gen Digital is the global leader in digital safety. More than 5 billion people are online - banking, learning, shopping and connecting. Our mission is to Power Digital Freedom - guarding online wellness to enable rich, full and safe digital lives. Gen blocks more than 14B threats a year, yet cyber criminals are getting more creative every day - leveraging LLMs, deepfakes, and targeting our identities. Our family of brands: Norton, LifeLock, Avast, Avira, AVG, CCleaner and Reputation defender protect over 500 million people worldwide. Ecommerce at Gen is the front-door - where people learn about cyber safety, how we can help them, then choose and purchase our products and services. The Ecommerce team at Gen is responsible for the overall browse, discover, purchase and retention customer experience across our brands globally. This is a multi-billion dollar, global, multi-site, multi-brand experience. Director - Ecommerce Product Management Our customers tell us they're confused and overwhelmed by the products, threats and terminology in cyber safety. As the Director of Ecommerce Product management, you'll focus on the Browse and Discover journey, helping to create a clear and compelling site where customers evaluate and choose the products that are right for them. Objectives Develop, evolve and deliver a Browse and Discover product strategy, particularly leveraging a Content Management System (CMS) to evolve a scalable and efficient experience Lead a team of about 20 - product managers, experimentation professionals, web production specialists to drive a high-converting, customer-centric, top-of-funnel ecommerce experience Drive experience enhancements that improve site conversion: identifying how we should experiment, ensuring opportunities are appropriately sized and prioritized, partnering with strategy / commercial / marketing teams, working with UX and engineering to deliver Partner with marketing, engineering, data science, design partners to execute on evolving the customer experience, balancing short term commercial objectives, experience excellence and long-term strategies Drive AI into key elements of the product development experience - we're experimenting with design to code, task and workflow automation and more Lead, mentor and inspire your team to exceptional performance Who you are An exceptional product leader, with a track record of driving measurable outcomes, developing product strategies, identifying and prioritizing the most valuable opportunities and focusing your team on recognizing that value You have experience leveraging content management at scale, leveraging the CMS to experiment with speed and scale globally; experience with a leading CMS - AEM, Contentful or similar An ecommerce expert - you've driven value at scale in an ecommerce business with $100M in annual revenue, you know the funnel, and have worked with your partners in paid and owned media to drive revenue Clear track record of driving a site experimentation agenda - consistent, measurable, incremental improvement over time - at Gen we call our brand-focused teams Conversion Rate Optimization (CRO) squads You model outstanding collaboration - having worked in complex and/or matrixed environments, working with key partners like engineering and UX design A determined, resilient and creative problem solver, undaunted by obstacles A seasoned people leader, with experience driving a high impact team - motivating, coaching and improving performance 10 years in product management How we work This role follows a hybrid model (3 days / week in office) - so we can get the best of both worlds. Creative in-person collaboration with the flexibility both to focus and manage your personal life. We are considering candidates Salary Ranges: $230,300.00 - $294,000.00 The pay range depicts a base salary range for all positions except commission-based roles. The pay range for commission-based roles represents On Target Earn ... (truncated, view full listing at source)