Director, Product Marketing

Director, Product Marketing ABOUT POSHMARK Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury. ABOUT THE ROLE The Director of Product Marketing sits at the intersection of Product, Growth, Marketing, Merchandise Strategy, and Supply Partnerships. This role defines how Poshmark shows up to buyers and sellers - shaping positioning, messaging, and go-to-market strategies that drive product adoption, engagement, and growth across our two-sided marketplace. You will build a deep understanding of our community to influence product strategy, ensure products solve real user problems, and clearly communicate their value across all touchpoints. This role is both highly strategic and hands-on, with significant cross-functional leadership. RESPONSIBILITIES PRODUCT NARRATIVE, POSITIONING, AND MESSAGING - Define value propositions and messaging frameworks for both buyers and sellers across all key product lines—listings, pricing tools, offers, authentication, payments, and logistics. - Develop clear, compelling product narratives that translate complex marketplace mechanics into simpler, user-centric benefits. - Ensure consistent storytelling across all relevant channels, including in-product, marketing, lifecycle, and external communications. GTM STRATEGY FOR MAJOR PRODUCT LAUNCHES AND ENHANCEMENTS Lead GTM strategy for major product launches and enhancements, including: - Feature positioning and differentiation - Target segmentation and audience prioritization - Rollout plans, pilots, and experimentation frameworks - Launch KPIs, adoption goals, and success measurement - Partner closely with Product, Growth, Marketing, and Analytics to execute launches with impact USER AND MARKET INSIGHT Build a deep, data-informed understanding of buyer and seller behavior, including: - Seller motivations, barriers, and growth drivers - Buyer discovery patterns and price sensitivity analysis - Trust, loyalty, and retention drivers - Category-specific drivers and behaviors - Translate insights into product requirements, positioning strategies, and new programs that unlock growth. LIFECYCLE & ENGAGEMENT MARKETING - Activate new users into buyers and sellers - Increase listings, conversion, and repeat purchase - Improve long-term engagement and lifetime value (LTV) - Build personalized, segmented journeys aligned to category interest, lifecycle stage, and price behavior 6-MONTH ACCOMPLISHMENTS Established a clear, unified product narrative - Developed and socialized a core product messaging and positioning framework for buyers and sellers across key product areas - Aligned cross-functional partners on who each product is for, what problem it solves, and why it matters - Identified and addressed gaps or inconsistencies in existing messaging across in-product, lifecycle, and marketing channels Built strong cross-functional operating cadence - Established trusted working relationships with Product, Growth, Data Analytics, Marketing, and Merchandise Strategy leaders - Defined clear GTM roles, responsibilities, and decision rights for major launches - Introduced a repeatable GTM planning process for product launches and enhancements Led 1–2 high-impact product launches or major enhancements - Owned end-to-end GTM strategy, including positioning, audience targeting, rollout plans, and success metrics - Partnered with Data to define adoption and engagement KPIs and early indicators of succes ... (truncated, view full listing at source)